10 Killer Reasons to Build Your Online Store With Magento
Planning to build an online store for your business? Confused which e-commerce platform to use? Yes, the countless software options often seem daunting and overwhelming.
For a novice, in such situation, WordPress often seems to be the most reassuring option. For one, you have heard of this customer management system (CMS) before. It is a popular medium and almost one-fifth of total websites are built using this platform. It is preferred for its convenient functioning and flexibility in designing websites.
Then again, the question that remains is – Is WordPress the best platform for building your e-commerce website? Well, as a business owner, your focus should be to design a website that functions as per your and your customers’ needs. So, choose a platform that produces the best results.
As an entrepreneur, you need to know your needs and area of service. The functionality of your website should be the key determinant in your choice of the building platform. The smart thing to do is to go for Magento, which is the most popular CMS for e-commerce.
Be it market leaders like Samsung, Amazon, Fort, Lenovo, Olympus, Fox Connect, Nike, Nestle Nespresso or medium-sized e-commerce websites, thousands around the globe are operating with Magento. With almost 26% share, this platform dominates the e-commerce market. Such large scale adoption is a testimony to the platform’s efficiency and popularity.
This platform is based on PHP programming language. Moreover, the platform’s versatility, security, easy handling, and cost-effectiveness have made it the chosen e-commerce solution for big, medium or small businesses.
Here are some of the benefits you enjoy if you build your online store with Magento:
#1. Open Source Platform
The Magento Community Edition is available free of cost. This means you can easily install it without spending a penny. All you need to pay is for the development and hosting. You can also implement advanced Magento feature from the store at a reasonable price.
However, having an experienced Magento developer is very helpful for effective use of the platform. Expert developers install Magento extensions which allow new functionalities and duties in your website with Magento code. Such extensions are easily available over Magento Connect marketplace.
#2. Extensive range of features
Magento boasts of having one the most extensive list of features in comparison to any other e-commerce software. This e-commerce platform offers features in almost all segments from customer segmentations to marketing.
The open source Magento comes with standard features, which enables to work with tools like Google Content APIs, search engine compatible URLs, and Google sitemaps. Other tools used for marketing and conversion are customer groups, coupon codes, newsletter management and product bundles.
The list of features that this e-commerce solution offers is endless. Here is an overall breakdown of the important areas that it caters –
- Search Engine Optimization
- Site Management
- Marketing, promotion and conversion
- Catalog management
- Catalog and product browsing
- Order management
- Payment and shipping
- Customer service
- Private sales
- Persistent shopping
- Store Credits
- Mobile Commerce
- Gift registries
#3. A Highly scalable platform
Magento can be used by businesses of any size, be it a multi-national or a small e-commerce company. It can be used and grown as per the unique needs and performance of a specific business.
#4. A Flexible Solution
Magento is an open-system architecture based on a modular solution, thus enabling total control on how it would look and function. With the assistance of a Magento specialist developer, creating a unique experience for different devices and business gets easy.
Again, constant maintenance and updating is very important for any e-commerce store. With Magento it’s easy to update customized back-end work-flows as per specific business needs.
#5. Top Quality Customer Experience
The shopping experience provided by a Magento-built e-commerce website is simply unmatched. The experience and functionalities of this e-commerce solution has raised the standards in e-commerce marketing capabilities and functionality.
- In standard installations, product image and review is included, boosting the sale across the store inventory and increasing cross promotion.
- It allows customers to zoom-in on the item for closer detailed viewing, which enhances the confidence level of the customer on the product.
- By integrating Magento with other services like shipping, payment gateways, shipping tracking, the shopping experience can be enhanced. Both payment and shipment processes in Magento are fast, safe and easy.
- Unlike other platforms, Magento was developed for e-commerce. Therefore this platform offers multiple specifications and features to build a functional e-commerce site.
#6. SEO and Marketing Privatization
What Makes Your Website Search Engine Friendly? That’s the biggest question for any business owner and developer. The developers of Magento understand the importance of SEO (search engine optimization) and online marketing.
The platform thus comes with a host of great SEO tools, which help an e-commerce store to get listed high on different search engine result pages. Some standard SEO features of this platform are –
- Search friendly URLs
- Layered navigation
- Product Title
- Meta tags
- Meta descriptions
#7. High Performance Platform
The key to success in e-commerce store is its performance. Be it query processing time or page load speed, Magento is undoubtedly the winner among its peers. It is a high performance and time-efficient platform. It masters the one-click functionality, thus enhancing business.
Image Source: tomrobertshaw.net
#8. Payment and E-commerce security
The payment options in a Magento-built website are easy and safe. This platform offers guest checkouts or shipping to other address along with one-click pay option. Also, the integration with Authorize.com and PayPal make the payment process safer and easier.
In addition, Magento has a security center to resolve hiccups in your website. For other queries, you can check out Magento. Moreover, all Magento websites are PCI compliant making sure that customer details and the information are safe.
#9. Multiple Tenant Platform
This e-commerce solution allows to create multiple stores and catalogs under one CMS, thus enabling control on inventories, customer records, billing tasks etc. from one single dashboard.
#10. Enhance Mobile Commerce
Both Enterprise and Community editions of Magento CMS support numerous HTML5 capabilities.
Considering that more and more people are browsing and shopping over their mobile phones and tablets rather than PC, mobile optimization has become very important. With Magento, your e-commerce store will always be mobile optimized.
Get expert help
Without a doubt, Magento web design CMS is a highly efficient platform to build and design e-commerce websites. However, it needs one to have expert knowledge of the platform to utilize it to the fullest.
It is only with proactive planning and association with orange county web design & development experts that you can earn greater traffic and success for your website. To build a Magento website, feel free to contact us.