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Why Website Maintenance Is Very Important For Your E-commerce

ecommerce website maintenance

A well designed professional website layout is the first step to begin your e-commerce business. A website represents your company on the World Wide Web and hence, plays a big role when it comes to leaving a big impact on the purchasing decision of the customers. However, a successful e-commerce business is not just about designing an engaging website and following some white hat SEO strategies. It is also about keeping your website well maintained and up to date with information and features that keep the site smooth and ticking.

Nevertheless, ongoing maintenance is one of the most neglected strategy in e-commerce today. Imagine you buy a brand new car but neglecting it when the time comes to spending on the maintenance cost. It’s obvious that your vehicle would turn out to give some problems. This is same when it comes to maintaining an ecommerce website. Besides, with the online world becoming an increasingly competitive space; almost every business now have come up with their individual websites. Having a good website maintenance helps to keep your site running successfully and grabbing important user attention that looks pleasing.

Many website owners inquire us to understand how maintaining a website can help a business online. To help you understand why web maintenance is important, we have tried to answer certain commonly asked questions below, which are as follows :

Q1 – What can happen to my website if it goes without web maintenance?

Answer – A Neglected Website Indirectly Hurts Your Brand Reputation

Customers or new prospects do check out first when they visit a website. This is the time when your website can either leave a positive or a negative impact on a viewer’s mind, and that is what is going to be your client’s first impression about you. An updated site is an indirect indication that your company is always on trend and well ahead of time and hence, customers can easily rely on you of bringing advanced services for them. On the contrary, you could end up hurting your brand’s reputation by neglecting your website’s maintenance.

Q2 – How Much Can Avoiding Website Maintenance Harm My Business?

Answer – Neglecting Website Maintenance Can Cost You Your Customers

What would have been your reaction, had you come across a website where long expired coupons were still put on display? Now think of it from the position of your customers. The most general impression that would come across one’s mind is – either your website is no more in business or, you are least bothered to care about your business. Well, whichever may that be, none of it is good for sure. Customers might get the notion that maybe, just like your website you would not care much about their needs. Keeping one’s website updated and informative helps to build a sense of belief and trust that your business is constantly kept up-to-date with the latest trends and changes happening in the World Wide Web.

Q3 – But how will it affect my traffic flow if my site has a good search engine rank?

Answer – Preventing Website Maintenance Can Affect Your Search Engine Ranks

The search engine bots prefer sites that are fast, error free and well maintained and most of all, they love to index fresh content. So, everytime you update your website, the search engine bots will boost up your ranking. You need to ensure your website is constantly updated with current keywords that are on trend. This will help the search engines to crawl your website and rank it based on these important keywords. A drop in the rank for the relevant keywords would mean the search bots had quit crawling, ultimately leading to a loss in traffic flow.

Q4 – What if I use auto pilot maintenance service for my website?

Answer – Auto Pilot Web Maintenance Service Can Do More Harm Than Help

The web maintenance auto pilot service might turn out to be useful when you don’t have the time to give your attention. However, it might not turn out to be useful everytime. You might not be able to keep a daily track of your website’s performance or respond timely to a customer who had probably just placed an order. Other than this, there is also issues related to hackers, who constantly try break your website’s security and access confidential information. Downloading an infected software is probably the last thing your visitors would want to derive from your website. Besides, your site might get deindexed if Google is ever able to detect malware from your site. Constantly updating your website with bug fixes and other security patches can protect your website from unwanted information hack. Manual Web Maintenance helps to evade other problems like website crash and prevention of comment and review spams.

Grow Your Business With Ever Evolving New Technology

Website maintenance is more than just keeping your business regularly updated. Apart from that, you need to make sure customers find your site user friendly and easily navigable. The website is ever evolving. With the introduction of advanced and modern technologies, as a website owner you need to ensure your site is compatible to different technological devices. Daily maintenance of your website is very much important. However, if your next question is “ How am I going to find some time for this?”, the appropriate answer would be “ seek the help of a reputed web development team for this”. Only an established and well reputed web development firm can provide you with professional service and expertise that might help you to troubleshoot all your problems when it comes to web maintenance. Have any website development issues or want website maintenance service? You can content us anytime.

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Sudeep Banerjee

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Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm in California. He is an expert in Web & Mobile Development and Internet Marketing with 26 years of experience. Sudeep also loves to golf and play basketball.