Why Is Your Website Not Making Sales? (and How To Fix It?)

Have you ever been troubled by the mysterious question, ‘Why is your website not making sales?’ You check the analytics and find that your website is perhaps garnering a lot of attention and visitors. But when it comes to making sales, it simply fails to make the cash register ring.

There must be some fundamental flaw to it. And, there is! But why is your website not generating sales despite generating a lot of traffic, has a lot to do with the kind of visitors your website is attracting. Not only that, but your offers may also lack enough charm to lure your visitors to take action.

Have you checked your website’s checkout page? Is it free of any faults? There could be questions worth pondering, but determining the relevant and important questions requires sound judgment and knowledge.

And, that is exactly the reason we are here. Because, our best strategists at the Dallas web design company, have made an essential checklist for you to see through exactly what could be hampering your website sales.

And, what if you decipher the reasons for declining sales on your website? Well, if you find out the reasons, you also get the fixes. How? We have brought in the fixes for each check you ticked as your problem.

We will go straightaway to the core issue. “Why is your website not making sales?” As you go through the checklists, you will notice that we have also provided the fixes for every issue that could hinder your sales.

Reasons Behind Your Website Not Generating Sales

Even if your website is garnering visitors, if it does not rake in the sales moolah, it fails to deliver its purpose. It means only one thing. Your website does not match your customer sentiments, needs, wants, and expectations. The reasons for this could be many.

From technical issues to plain dull and non-compelling offers, you may be putting the effort, time, and energy in the wrong direction.

It’s time you do some corrections and set sail on the right course.

1. Is Your Website Responsive?

 

Even though half of the global website traffic comes from mobile devices, 96% of them encountered problems while browsing websites from their phones. As a result, 48% of users left feeling frustrated.

The reason this data is crucial is that we have a fundamental issue staring right at us if your website is not designed with the mobile in mind. Your visitors may come, and there the analytics will show that your website is getting traffic. But to get a clearer picture, you need to dig in deep. Look at the bounce numbers, how long are people staying on your website, and what causes them to abandon your site?

As most marketers will agree that it is as big an opportunity as it is a problem, let’s look at how to fix it and turn this problem into an opportunity.

The Fix

When the world moved to access the internet on the go, designers have wracked their minds to meet visitors on their mobile devices through mobile responsive websites. They call it the mobile-first design approach.

This design approach builds your site keeping in mind mobile devices first and foremost. It is then coupled with giving similar, easy, and uniform access across devices and screens to provide your users with a seamless browsing experience.

Our experienced designers at Web Design Company in Dallas suggest that if your website isn’t responsive to various screens and devices, it’s time you fix this issue.

2. Does Your Website Get Enough Traffic?

 

Looking at the average number of conversions will tell us that out of 100 visitors, only 2.35% will amount to conversion. This number may differ from industry to industry.

Some of them, for example, e-commerce sites, hover as low as a 1% conversion ratio. Some stats also tell quite another story. Some e-commerce sites and pages are raking in a consistent 10% conversions. But, what does that tell you? You may be thinking that my website doesn’t convert, but It’s simple. Your website is garnering a lot of traffic, but it’s simply not enough to make your sales numbers go up.

If you are generating a 1% conversion rate, you need to have an average of 100 visitors to make that single conversion. If you are targeting 100 conversions, then your traffic must shoot up to 10000 visitors. The math is simple, and so is the fix.

The Fix:

Ramp up your website’s visitor count. Ironically, simple and easy ain’t synonyms and the fix is not as easy as it may sound simple.

It requires a whole range of Search Engine Optimization (SEO) efforts starting from optimization of your website through the use of specific target-oriented keywords, drafting engaging, high-quality, and captivating content to serve the users’ search intent, etc.

Truth be told, it’s a whole maze of SEO-inclined technical steps involved, from getting a clean SEO-targeted URL structure to optimizing header tags, images, and anchor texts.

Then, there involves interlinking and backlinking to your website for a structured navigation pattern and credibility. It will give Google and its search crawlers enough signals to rank your website high enough for the right set of keywords and search queries.

3. Is Your Website Using All The Sources To Attract Traffic?

 

If your website is not generating enough traffic in the first place, the conversion chances drop drastically as a natural result. Ideally, organic traffic brings the best and the major chunk of traffic for any website. But, if it is not, then you need to look for other sources of traffic for your website.

In the meantime, you may be working and fixing how to bring more visitors to your website organically. However, generating organic traffic through SEO efforts is a long-term game. It does give a long-term result, but it takes patience and a bit of technical expertise too.

Having said that, you can do other things in the meanwhile while your website gets an SEO overhaul.

The Fix:

There are a lot of traffic sources apart from organic traffic, such as paid traffic, referral traffic, direct traffic, campaign traffic, email traffic, etc. You may start a marketing campaign, or start building an email list that will deliver your marketing messages for your customers.

Our experienced digital marketers at B3NET Inc., a leading digital marketing company in Dallas, points out that one important source of traffic is paid advertising. It can shoot your website traffic pretty quickly if done in the right way.

However, you need to have a systematic approach to doing paid advertising to bring the right kind of traffic to your website. Your advertising should be targeted toward the right kind of people, locations, and demographics.

They should also reveal just enough to inform and be compelling enough to make the audience click through your advertising. If done correctly, it rightly justifies the return on investment (ROI).

Alternatively, use social media as a big promoter of your website. This is perhaps one of the quicker ways to get your website at the forefront of your ideal audience. However, before choosing social media, you need to do your research as to which platform is best suitable for your line of business.

4. Does Your Website Attract The Right Kind Of Traffic?

 

One of the core but often undermined reasons your website is not generating sales is it might be pulling in the wrong traffic for you. It’s simply not enough to generate traffic, you need also to look at what kind of visitors your website is attracting. Is it attracting the right people?

Anyone who is readily searching for the products or services you are offering is the right and ideal kind of audience for your website. When such visitors come to your website, it is attracting the right kind of traffic. And, when such visitors flock in high numbers, your chances of converting them into leads and customers rise.

But, what if you are attracting visitors who are looking for something else? They might have accidentally landed on your website, only to find out that it is not what they were looking for. In such a case, your website’s visitor count will rise, but it will also cause the number of Average Engaging Sessions to go down. Look for such numbers in Google Analytics that tell your visitors are simply landing on your website only to abandon them after a few seconds.

The average visitors’ session, if less than 30 seconds, indicates many things on various levels. For one, it may indicate your web page may not be loading fast enough. Secondly, the visitors may find it difficult to browse through your web page and most likely they went to your competitor’s site after that.

But, it also indicates that the user may have unintendedly landed on your site. For instance, how useful a website can be for a user looking to purchase shaving blades when your business deals in selling car brakes?

The Fix:

The fix to this problem lies in two parts. First, you need to have a close look at your website traffic dynamics. As explained above, checking the number of Average Engaging Sessions and determining where the traffic is coming from can lead you to ascertain whether your visitors have any interest in your products or services. Now comes the other part. You need to rethink your keyword strategy.

An effective keyword strategy involves finding out what your ideal customers are searching for and using what kind of phrases, words, or sentences. Sometimes, keyword trends change over time due to various factors. And, your keywords should reflect the current ways of users’ search queries. Have a good mix of keywords – trending ones, the ones with lesser competition, long-tail keywords, and also the ones reflecting natural language search.

Once this is done, you need to ideally restructure the website’s content, navigation, and SEO in line with the new keywords. This brings us to the next checklist, which is all about your website’s content strategy.

5. What Is Your Website’s Content Strategy?

 

When your website’s content strategy is not in place, the content will not resonate with your brand’s voice. It can lead to inconsistent brand messaging. As a result, everything you do with your website will amount to being a wasted resource.

The effect of this is low conversion rates and user engagement. If your users are not spending time on your website, you will not know enough about their behaviors, preferences, and needs.

You may wonder why your website is not making sales when it can generate traffic. It is a classic case of missed opportunities and inefficient resource allocation, making you lose the competitive edge.

The Fix:

Thankfully, there is a sensible approach to realign your website’s content strategy. It involves:

Defining the goal of your business, website, and its content, and knowing your audience’s demographics, pain points, expectations, etc. 

You may also conduct a competitor analysis and find out more about your competitors’ content. What are they posting and where? This will give you an idea of what to repeat and what not to do. You will also find out how your competitors are positioning themselves through their content.

The next step involves creating a content plan, resonating with your brand’s voice, and addressing your customers’ various issues. It is best to address one issue at a time, so you might require several different contents to address all the issues.

Create a content schedule or calendar where you will know exactly what content goes at what time and on which platform. And, then begin creating high-quality original content with three goals in mind – educating your audience, informing them about your product, and engaging with them.

6. Is Your Website Free From Technical Issues?

 

The downtimes can eat up your business revenues. Consider the fact that the average downtime cost per minute for small businesses can be $427 per minute, and when it comes to large enterprises the amount shoots up to $9000 per minute.

Right from security vulnerabilities to broken links and checkout process errors, there could be a lot of areas to cover if your website has any technical glitches.

The Fix:

A thorough technical review of your website will reveal the exact areas where your website is lagging. The SEO experts at our Digital Marketing Company in Dallas remind us that the most important page to audit for technical issues is the checkout page. If it is not working properly, you will know why is your website not making sales.

Check if the payment gateways have been integrated properly. Also, for a quick checkout process, you may offer a guest checkout option.

Other than that, if your landing page has a pop-up integrated, check that it closes properly and the main page is displayed upon closing the pop-up. Too many pop-ups on a website also make it slow. It also annoys your visitors.

Lastly, keep on monitoring your website for technical issues. It may pop up at any time leading you to wonder why is your website not generating sales.

7. Do You Have An Appealing Conversion Goal?

 

The problem that your website is not making sales, lies at several levels. Consider answering the following questions:

• Is your website also not generating enough leads?
• Does the website offer an email signup, or lead magnets such as free downloads?
• Does your website require your visitors to fill up a form?

The Fix:

The idea is to make your visitors feel comfortable to try out your products first. Let them feel and know that there is no harm in giving it a try. It all depends on how you position your business and how your website content leads the customer to take desirable actions. Do not aim for stars right away.

You can start with a goal of gathering 5% leads through various channels such as email sign-ups, pop-ups, visitor forms, etc.

If you are using more than one lead generator, get them spaced out throughout your website with proper navigation. Too many lead generators cluttered in one space could be confusing, congested, and also irritating to visitors.

If you manage to get leads, you will also manage to convert them into customers.

8. Is Your Offer Interesting Enough For Buyers To Spend Their Money?

 

If your website is generating traffic, maybe your offers aren’t compelling enough to convert them into sales. And it’s time you review your strategy. Consider the following:

• Do you offer a trial for your products and services?
• Do you offer flexible subscriptions, eg., monthly, quarterly, yearly, and so on?
• If you have a physical product, do you offer free shipping, or do you have a return policy?

The Fix

Giving enough incentives to customers to try out your products can make your sales number go up. Consider alluring your customers with extra discounts, exclusive offers for returning customers, free shipping, or a free return policy for physical products.

Most often your customers will not only try out the products but also visit for a repeat purchase if you have the right offer for your customers. Look for what your competitors offer, and try to either match them, better them or offer something unique or additional that they are not offering.

9. Do You Have A Back-up Plan To Improve Conversions When Nothing Is Working?

 

When your conversions are not improving and your website is not generating sales, despite your efforts, you need to think out of the box. And, having a backup plan beforehand helps invariably in most cases.

Along with the risk of wasting valuable time and resources, missed opportunities, and eroding market share, not having a backup plan means failing to adapt to changing consumer preferences and market dynamics.

The Fix:

Envisage your customer journey beforehand and think of the worst-case scenarios to come out with the best possible solution. Give way to the exit intent pop-ups, retarget your customers through social proofs and testimonials, and give them a date and time to shower urgency to act.

Maybe you could also personalize the experience for them since 80% of your customers are likely to purchase when you offer personalized experiences for them.

It’s Time for Your Website’s Sales Transformation

In the competitive online landscape, your website is rightfully the digital showcase for your business. It is indeed worrying to find your website not making sales.

It’s about time you do the revamps as suggested in this article by our best marketing experts at B3NET Inc., a leading Dallas digital marketing agency.

You may also consider enlisting the help of our dedicated team of designers at Dallas Web Design Company. Our designers can revamp your website’s look, feel, and functionality, ensuring it resonates with your target audience.

A well-crafted website from B3NET Inc.’s web design company in Dallas can work wonders to increase your website’s user engagement and trust. Further, making data-driven decisions and investing in your website’s future with the right strategy and expert guidance from seasoned Dallas digital marketing agency professionals can make your website a magnificent sales generator.