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Your Website Design can influence the Conversion Rates of your Business


The penultimate vision of every business is to increase the sales of their product by attracting more customers. Marketing strategies are designed to cater to this requirement, and for some businesses their web page plays the major role in driving customers and sales. However many businesses often have their focus misdirected, as owners concentrate on driving traffic flow to their website, forgetting that it does not potentially mean anything if the visitors cannot be persuaded to buy the product.



Image Source: experienceadvertising.com



The way you design your website plays a very important role in converting visitors to customers. While every website is unique, the design and layout needs to stand out so as to boost your conversion rates: Here are some quick web design tips which can leverage the conversion ratio for your business –



Highlight the important sections of your content


A webpage is well designed if the customers can find the information they require right in front of them.Jakob Nielsen’s Eye Tracking Survey reveals that 80.3% of the visitors’ focus is always directed to the top of the web page. Therefore it is best not to try the patience of prospective customers by forcing them into a wild goose chase for finding information regarding your business.


The Information should be clear and easy to read and understand


Visitors will only delve deeper into your web page if they find the information provided right on top of the page to be useful. It is best to use clear and simple English to convey your message succinctly without leaving any scope for doubt. Using the white space and carefully breaking up your content according to the varying points of emphasis will make it easier for visitors to read through your site and gather information.Showcasing features and offers of your services and products in an attractive and engaging manner will also help you to attract the attention of your visitors and turn them into customers.


There should be a strong Call to Action


It is best not to assume that your visitors will buy your product Therefore, there should be a strong call to action on your web page which encourages your visitors to take the next step to invest in your company and buy your product. It should be a strong and convincing idea which builds confidence in the visitor to trust your brand name.


The look and feel of your web page should be consistent


It is very important to give your website a well integrated look. Try to use the same fonts, images, graphics and colors on every page. It will be easy for your customers to navigate through your website and gather the required information if the web page is clean and well organized. The first impression that you create on the visitor and his or her experience on your website plays a crucial role in influencing conversion rates. Therefore ensure that your website compliments your business objectives, upholds the business value and boosts your sales.



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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.

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