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What Makes Motion UI An Emerging Web Development Trend Now?

motion UI

Motion UI will become the next big emerging trend that web developers will look for when building an web application. A front end framework used for building fully responsive web designed apps, the Motion UI provides developers the staple medium for creating motion within a native app setting. The Motion UI includes predefined motions that are easily accessible and can be put to use for any project.

Adding Elements of Surprise and Excitement to the Context of an App

With motion UI in web development, story telling becomes easier. It simplifies the long winding and complex stories, making them sound interesting to the app user. Besides, the Motion UI is great for pulling out a bunch of psychological triggers, which when implemented in a work plan can spice up the normal user activity and welcome something interesting.

When flat web design eliminated the elements of gradients, skeuomorphic and shadows; this is how implementation of Motion tried fixing it –

1. Direct the user’s attention to the exact areas of hierarchy on a web page, which was removed due to the loss of heavy gradients.

2. Help users learn how to retrieve the context and find out its exact location.

3. Help to retain the 3D space of the context to some extent, which would have otherwise been lost due to removal of the shadows.

Using Motion UI for Prototyping

Motion UI enables web developers to rapidly prototype animated elements and seamlessly integrate them into a website. Some of the things that a Motion UI uses for creating absolute neat effects are – Sass maxims, Css animations and transitions.

  • Animations

Animations work great for loading spinners, creating eye-catching CTAs and for error states. The Motion UI includes CSS Animations for displaying content along with subtle effects and movement.

  • Transitions

In web development CSS Transitions are used to show the shifting of the position of an object in tweened state from one place to another. They are great for showing new content, replacing content and other UI components such as drop downs and off-canvas.

  • Motion Modifiers

These present classes that make creation of wide array of motion rapid. A developer can start creating base animations like slide, scale, hinge, spin and then use motion modifiers for affecting the speed, direction, ease, iteration and delay. It is not mandatory to use Sass or JS file unless someone wants to.

Focusing merely on the latest design frameworks and techniques are not just the only things for building a great app. A good design should be governed primarily by the element of simplicity for a cleaner approach and better functionality. Speaking of which, here are some Motion UI design principles in web development that you would like to follow when implementing them in an app.

  • Personality

Your app should be able to convey a distinct character of its own, while simultaneously trying to maintain a clear consistency throughout. Apps should come with a design that not only engages the user but goes beyond, providing ‘out of the box’ motion solutions.

  • Orientation

A motion UI design should be able to guide the user properly when he/she clicks into an app. It should keep the user well oriented and guide their flow of actions. Motion UI should be able to establish the physical space of an app by deciding the manner in which objects come into focus or come off the screen. This can prevent the user from feeling lost, while at the same time reducing the need of using additional graphics to direct them across the app.

  • Emotive

The Motion UI should be able to evoke a positive emotional response from the user, which can arise out of excitement caused from a well executed animation transition or from the comfort of a smooth scroll.

  • Responsive

A Motion UI design should be intuitive and responsive. This is because every reaction of the motion UI should be comprehensible and complementary to the user action.

Apart from the above mentioned design principles in web development, one should not forget that better browsers, nicer screens, faster devices, quicker internet connections, HTML 5 and CSS 3 are some of the other things that need to be considered to prevent the motion from getting stuck.

Below appear some of the places where you can put the Motion UI to use –

#1 – Dynamic or Animated Charts

This helps to break away from the monotonous and eye straining chart images. Besides, why bother using static images to present your analytical diagrams when you can present them better using animation?

#2 – Slo-mo Page Background Animation

You can use CSS animations to put up a page background for your website, which is ever so slightly changing.

#3 – Modular Page Scrolling

You can now scroll separately individual columns of a page, or rather as a whole.

#4 – Progress CTA Buttons

Turn your CTA buttons into progress bar buttons easily.

Apart from the above mentioned places, you can experiment the different places on the website or mobile app to understand where the Motion UI can be put to play. The Motion UI supplements your website or the mobile app with a visual flourish that not only can enhance better user interaction but also shorten the huge gap that lies between clicking and converting.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.