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Top 12 Web Design Trends for 2013


May be your company offers the best-in-class services, but when it comes to conversion, you’re lost in darkness. Here are the top 12 Web Design trends for 2013 that can help you dominate the online dominion.

Responsive Design


Desktop browsing is coming to an end and the trend has shifted towards mobile web browsing. Web browsing through SmartPhones and tables seem to be taking over the world. Thus, it has become imperative to develop a website for mobile platform. While developing a website for mobile platform, you should consider that your site retains all the essential attributes and qualities while being flexible with a variety of screen resolutions and configurations.



Image Source: wpmu.org


Responsive web design embraces the technology wherein the web layout adapts to any screen size and resolution without distorting the content alignment or disrupting the image positions. The responsive web design techniques can save a lot of time for the web designers and shall rightly compliment the “mobile first” strategy of your business, while assuring better Return on Investment.


Mobile Navigation Toggle


While considering responsive design, one of challenges is building a solid navigation. In mobile devices, you’d love to give direct access to the important links in your site to the visitors, but then, you can’t overdo it buy making the page illegible. So, it’s always a good idea to keep the responsive navigation hidden until it’s badly needed.

Image Source:  feedgrids.com

In Mobile Navigation Toggle menus, you can design menus in myriad forms. You can have links slide down, drop down from the top, or tap content over from the right or left side. You will have multiple options to deal with UI experiments.




Image Source: vroooom.com

Having your website to operate on the mobile devices has implications beyond the designing elements. CSS3 will help websites loaded with heavy graphics to operate smoothly on any mobile devices. HTML5 has pushed out Flash and renders integrated page caching. CSS3 and HTML5 were in the scene last year, but, they will continue to evolve as use of mobile devices garners more popularity. One of the distinct advantages of CSS3 and HTML5 is their cross-platform compatibility. Furthermore, these components do not require additional plugins.

Mobile Design


It’s needless to state how the web design trends in 2013 and beyond are emphasizing on the mobile platform. Consumers across the world seek to access information on the move and hence the percentage of mobile web browsing has skied up to a different level. So, mobile is no more a handy device facilitating telecommunication service, rather has evolved to become one of the most potent channels enabling people to access online information, on the move! With 82 million users accessing the web via mobile phone every day, it’s not hard to comprehend how exhaustive has mobile usage has become. Engaging the target audience through mobile websites has become tremendously extensive and a necessity that will be hailed in years to come.


 Image Source: solstice-mobile.com

May be your company offers the best-in-class services, but when it comes to conversion, you’re lost in darkness. Here are the top 12 Web Design trends for 2013 that can help you dominate the online dominion.



If you’re thinking of throwing your brand identity into the wind and embrace trendy themes and designs to allure vistors- think again! More authentic state of affair is coming into play and if your site’s design doesn’t compliment the mission and vision of your business, you might fall flat on face. So as you gear up for 2013, don’t try anything flashy, instead play with what you have! Try and distinguish between the fad and trend to prevent the visitors seeing right through you.

Image Source: http://seo-hacker.com/develop-branding-content-strategy/

Oversized Headline


A common component in the graphic design industry, the oversized, bold headlines will become new trend in web design industry. This element will spark users’ interest and engage them with the site. The oversized design type is just perfect when you need to make a strong statement or announcement.



Image Source: knockoffdecor.com


Social Media Integration


Social media has gotten mightier. No matter how cliché it might sound, the fact is, we are more connected; courtesy – social media. Your sumptuous lunch is not worth it unless it’s shared on Facebook, or you would never miss out on uploading the funniest moment you had captured in the weekend party! So, while designing your website, you need to integrate social sharing buttons and let the visitors instantly share the stuffs they like. By integrating the social media buttons, you are actually giving yourself an opportunity of leveraging your brand visibility across a wide spectrum of online audience.


Image Source: http://www.thepersonalbrandingblog.com

  Large Photos


The trend of simplifying the design of the website is in vogue. Thus, the web design professionals are inching towards large images that easily grab the attention of the visitors. Multiple hi-resolution images and intricate graphics are being sidelined. As a matter of fact, large visuals are not something new, but with the prolific popularity of CSS3 and HTML5, this feature is now being implemented into the mobile devices and the tablets as well. With large photos, yo are actually boosting the visual branding of your firm.


Image Source: www.large.be

 “Flash”-less Sites


Flash websites have a style of their own. Agreed. But then, Flash increase the page loading time and is not supported in all devices. With a “mobile first” approach, you cannot test visitors’ patience anad have them waiting for a page to load. Instead, you need to deliver the content faster than ever as for mobile web users, accessibility of a webpage is as important as the web content. Use HTML5 to produce vibrant design.


Image Source: www.zdnet.com

 jQuery Effects

jQuery animations enhance the look and feel of the websites. You can enthrall your visitors with special effects and high-impact images. There are custom scroll paths which allow dynamic movements within a webpage. The background image remains static while the content whizzes around on the page. jQuery websites enable you to zoom, pan and scroll all over the place.


Image Source: splashnology.com

 Photo Backgrounds

Use of photo backgrounds is something that is here to stay. Photo backgrounds can wonder as far as user engagement is concerned, but hey, the photographs need to be really beautiful. The photo backgrounds would be adored by the fashion brands and ace photographers’ sites, but we believe the trend will now be used in all industries as it is a great option for visual branding. The copy of the webpage however needs to be in harmony with the photo –this will appease the theme of the site to its best.


Image Source: hdw.eweb4.com


Infographics is one trend that is definitely here to stay. Infographics were once for niche topics, primarily related to education, but, with Google’s obsession for informative content for enriched user-experience, websites with infographics will gain a lot more popularity in days to come. Use infographics in your site to display info and interesting stats rather than cramming them into content and grab users’ attention.

The aforesaid designing trends are here to stay before some other intuitive elements acquire the throne. For your upcoming projects, you can try and blend these in order to make create an alluring website featuring user-friendly elements.


Image Source: www.designworklife.com




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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.