Is Flash Out of the Scope of SEO?
Most SEO professionals and internet marketers are concerned about optimizing flash content on a website. We know that search engine crawlers are familiar with static pages off which they read the content and get hold of the keywords. But a flash based website is not static to its true sense. The content is not readable till the swf file actually starts to run – and the video starts to play. So does that mean we should forget about optimizing flash websites? Is flash really out of the scope of SEO?
Image Source: www.seo.com
SEOed Flash Content
Using Flash CS4
The other option is featured only on Flash CS4 – at least till date. Here you can actually add all the meta data information to your flash file, and therefore enhance the content to be perfectly optimized for the search engines. Go to File -> File Info in CS4 and select the Meta Data Information option. Add your content and get your flash file optimized! This is as simple as that.
So choose between the two options mentioned above – although we are not yet very sure on how effective the CS4 version is as of now. But there is a lot to come with regards to action script and SWF files and search engine optimization with internet marketing taking a completely different level today. It is just a matter of time when optimizing flash will be as simple as adding the relevant keywords to a content.