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Follow The Eye-Tracking Research To Create Outstanding Websites

Eye Tracking Research in Web Design

The ultimate goal of a web designer is to create mind-boggling websites – the one-of-a-kind online presence which will compel the conversion rate to go in favor of the respective owners. In short, a web designer has to make sure that a website is capable enough to thoroughly satisfy the visitors. But this is what every designer looks to achieve. Then what is that thing which will set your class apart from the rest? I suggest you to follow the eye-tracking research.


What is the Eye-tracking Research?


The eye-tracking research is something like a blueprint. Acting like a guide, it can help web designers understand the areas which visitors love to visit more often and absorb information from. Simply put, this research reveals a great deal about the way a visitor reads a website. And it’s pretty obvious that the work of a web designer is going to be easier (and a lot more effective) if he already knows the secrets to decode the eye movements of web visitors.


 Eye Tracking Research in Web Design

Image Courtesy: www.ichicagowebdesigner.com



What are these Design Secrets?


Based on the eye-tracking research, here are some design secrets which can greatly benefit a web designer in establishing a unique online presence:


#1. Use Engaging Headlines


Although there is this popular belief that eye-popping pictures help in attracting visitors, it is actually the headlines that catch their attention. This is mostly applicable in news-related websites as it is the shocking and sensationalistic headlines which make their businesses.


#2. Follow an F-shaped Pattern


A few years back, a survey suggested that most visitors go through a webpage in an F-shaped pattern. The top bar of the F pattern is the information placed on the topmost part of a webpage. After that, they lower their eyes vertically downwards from the top-left end of that top bar. They scan a little down and read across in another horizontal movement (which is shorter than the first one). Lastly, they go through the content in a vertical manner on the left-hand side.


#3. Remove the Advertisements


No matter how much you try, your website ads only adds to the irritation of your visitors. Either they choose to ignore them and look for some useful information or they jump to a different website and end up increasing your bounce rate. It’s better if you simply avoid designing websites which focus on generating money through ads. As an alternative to these ads, you can go for subscription-based models which charge a membership fee.


Therefore, it is a smart move to design a website which is heavy on the left-hand side and where the crucial information is arranged in a F-shaped pattern.

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Sarah Clark

Written by

Sarah Clark, working in B3NET Inc. as Technical Editor. B3NET is leading orange county web design company in California.

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