How B3NET Opens the Door of Profit for TreeCare Arborists
Nowadays, TreeCare Arborists is a prominent name among the homeowners of California and the neighboring places. But the scene was not the same some time back. In this digital age, it is impossible for a business to exist without a presence in the web world. Well, only presence is not enough. The presence should be made keeping in mind the target audience of the business. If your website is not able to reach the potential customers, then the presence of your business is nothing but futile. BSNET Inc. is the company that has made TreeCare Arborists well known to people.
Have a Look at the Past
When our professionals at BSNET were assigned to re-design the website of TreeCare Arborists, they got a single-page website to re-design. The site contained nothing except a few lines describing the services and location of the company. Even the few lines of text were not enough to draw the attention of the potential customers. Above all, the website was not SEO-friendly. The meta-title and meta-description of the page (the only page contained by the site) were not proper. Let's have a look at the previous site of TreeCare Arborists.
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Have a Look at the Remarkable Transformation
Besides re-designing the company's website, B3NET partnered the company for digital marketing as well. You will be surprised to see the magical transformation of the website. In January 2016, the number of visitors of their site was 396. After doing digital marketing, the number of visitors of their site was found to be 535 in the month of September. This data shows a 35.10% increase.
Coming to pageviews, the total number of pageviews of their site (re-designed by B3NET) in the month of January was 681. After performing digital marketing, the total number of pageviews in the month of September was 1172. It indicates a 72.10% increase. In September, the total number of successful lead submissions was 18. The previous site did not have a contact form option.
Let's Have a Look at the Statistics Below
BEFORE DIGITAL MARKETING
AFTER DIGITAL MARKETING
PERCENTAGE INCREASE
We implemented intelligent digital marketing strategies to boost the search engine ranking of the company. And as an outcome, you can find the keywords suggested by our experts ranking very well. After performing digital marketing, as per the keyword ranking of November 2016, our three keywords are 1st placeholders, and they are - Arborists Long Beach (SERP), crown reduction Fullerton and Brea, and TreeCare arborists anaheim.
How We Brought the Change?
The success of a website depends on the design to a great extent. If you look at the previous site, you can find that it was a single page site having no inner page to describe the company and the services. Only a vague idea of the services was provided on the site. There was no contact form. We gave the site a new look having multiple pages such as "Home", "About Us", "Services", "Before & After", "Contact Us", "Helpful Tree Care Links", "Location" and "Blog". This design helps people to know about the company and their services in a better way. In the Services page, you will be able to know about the services TreeCare offers such as thinning, shaping, crown reduction, corrective pruning, tree removal & stump grinding, new tree planting, tree loca- tion, and nutrition and fertilization.
We also work on the search engine optimization of the site. Previously, the meta-title and the meta-description of the page were not structured with proper keywords. Now, the meta title and meta description of each page can be found with proper keywords. We have highlighted each of the locations on the landing page. It will help the customers find the company only by putting the name of the locations which are listed under the "Location" option such as Long Beach, Fullerton and Brea, Anaheim Hills, CA and more.
We have added a contact form to help the customers. If you are looking for the services they offer, you can put your name, phone no., email, zip code, the kind of help you want, in the contact form and submit it. Tree- Care Arborists will get back to you later. Isn't it really user-friendly?
Summing Up
We started working on the project of TreeCare since the month of April in 2016. At the end of November, you can see the result by yourself. Recently, the client (owner of TreeCare Arborists) has greatly appreciated our work and informed that the business is running well:
You guys have done a great job and I appreciate your work. Things are going so well that I am booked clear into next year at this point. I will be in touch with some web updates that I would like to get done too.
If you also want to reap the benefits of our services like TreeCare Arborists, please feel free to call us!
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