25 Simple Web Development Tips To Get Started With A New Website
Developing a website might not turn out to be that effective if you don’t have a plan set up in the first place. When starting a new website development project, one has to pay close attention from every perspective that had inspired you to design a website in the first place. What is its purpose? Is it going to be an e-commerce site or a leisure website? Be it whatsoever web design that you decide to work for, everything works well from the scratch if you have a good understanding of the basic steps to kickstart your web development project.
25 Basic Things to Remember When Developing a New Website
#1 – Get a Domain Name
You need to give your website a good domain name, like – ‘yourwebsite.com’. When deciding upon the name, it is important that you ensure that your website name is catchy and one that is easy to remember whenever your target audience thinks about you.
#2 – Choose A Web Host To Sign Up For An Account
Signing up for an account with a web host will provide your website with a home. This is similar to renting a premise to start your business. A web host is a company that connects several computers to the internet. Placing the pages of your website on their computers will connect you to the rest of the world. When you sign up for an account, you will need to point out your domain to your web host.
#3 – Avoid Getting Cheap Quality Web Hosts
Cheap quality web hosts stand out to be a huge problem when it comes to downtime. If you want to put up a business class website, make sure that it provides a quality service of 99.99% uptime. Constant downtime of your web hosting service might affect your number of sales.
#4 – It All Starts With A Plan
Nothing starts without a proper plan, even if you are going out on a war to save your nation. So before you even decide to start your design, sit down and focus on how you are going to plan out the website layout. How do you want to work out on the website’s functionality? Think about it and you will realize how much time you need to spend in the initial stage of a web design.
#5 – Start Sketching Your Design Wireframe
A framework helps to solve any problem related to design, since it forms the UI surrounding the content, and enables the performance of actions and navigations through it. Thus, a wireframe helps a web developer to understand the function of a website beyond a homepage.
#6 – Adding a Grid To Structure Your Layout
Without a grid, your web design won’t look good. A grid helps a web developer to structure the website layout at every section. It helps to maintain specific requirements like screen size, responsive template, space consistency and other design elements. All these factors leave out any valid excuse as to designing a website without a grid.
#7 – Choosing the Right Typography
According to the general web design rule, a website must not use more than two sets of typography for its layout. However that might depend, since there are websites that tend to use more than two or maybe less. When deciding a font type for your website, make sure it is easy to read on screen no matter which device the site is being accessed from. This also implies for the website titles and Call-To-Actions other than content.
#8 – Selecting the Right Color Theme
Selecting the right color theme is important for a website’s user interface. When you choose a color, think of what purpose your website serves. In case of a health website, colors like blue or green are more appropriate. On the other hand, if you have a website that caters to the need of the female audience, then colors like purple, pink or fuschia seem to be more appropriate. Nevertheless, it is important to maintain color restraint when you are choosing the right color shades for your site. Your website design’s foundation begins with picking out an appropriate primary color. When that is done, choose an accent color that you can set up as a contrast for the website buttons and the interface elements.
#9 – Maintain a Simple Structure Throughout Your Website
The simpler the layout structure of your website, the easier will it be to navigate throughout your site. A layout must help to highlight the content. Keeping the layout simple will help you to place the important elements in the right place and simultaneously cutting out any unwanted diversion.
#10 – Rethink the Established Web Design Pattern
Sometimes, even though you have got your framework right, upon studying your website carefully, you might discover a new scope for web design evaluation.
Re-evaluating your web design will help you to improve the already established interactive pattern of web development.
#11 – Check to Ensure Quality Coding
Ensure that your website’s coding is in compliance with the web standards. Sites that are well coded receive preferential treatment when it comes to content indexing. By quality coding, it is meant that your website should have the right coding and can be easily readable by the search engine bots.
#12 – Adding Relevant Contents
Contents are an essential part of a website. Prospects come to your site in search of relevant information and a quality content will drive in more traffic to your site. Make sure that you post original content on your website, since Google does not support duplicated contents.
#13 – Marketing Your Website Using SEO Tactics
You need to reach the right target audience to make your website start making conversions. This is where search engine optimization comes into play. Every website today practices SEO tactics to stay ahead in the competition. A basic SEO strategy is utilizing the right keywords for your website. A long tail keyword is usually more effective than the generic short terms. Therefore, try implementing long tail keywords that can be easily related to your website.
Another way to bring organic traffic to your content, is with the help of off-site content. You can insert these long tail keywords in off-site contents that can be linked back to your website. This is called back linking. Backlinks help to redirect traffic back to your website. The more your site receives backlinks, the better your website will rank on the SERP.
#14 – Optimize Your Website For Local Search
Optimizing your site for local search is also an important part of marketing your website. A large number of customers who might be searching for a relevant service might be looking up the internet for a company that is located nearby. Local search optimizing means putting up your website in Yahoo Local and Google Maps. You can also apply for local online classifieds, to make sure local customers can easily find your site.
#15 – Time To Make Your Website Socially Interactive
Almost every website now has a social interactive page on social sites like Facebook, Twitter, LinkedIn, etc. To start with, a Facebook account is a must. This is because this social platform has now grown to become a ‘community-based’ platform with multiple networking links. So you can start adding friends to your network circle and engage more audience by posting new updates on the timeline page. Whenever you post something on your timeline, it can not only be seen by people within your friend circle but also by friends of friends.
#16 – Make Your Website Mobile
With approximately 2 billion smartphone owners worldwide, people now prefer to surf the internet via their mobile devices. This makes it comparatively easier, since people can now look for an information while on the go. Besides this, Google also ranks websites that are mobile search friendly. Therefore, you must ensure that your website has a responsive web design and comes with a custom web application development. App indexing is also an important feature to rank better on the SERP. If Google finds a content that is relevant to the one being searched for on the internet, then Google allows surface of information from your app on the results page. You can contact a custom web application development company to build you an app that comes with a great user interface, since mobile will be the future soon.
#17 – Protect Your Site From Security Breach
Website hacking is very rampant and can leave a harmful impact on a business economy. With every post published, your site becomes more prone to hackers. Therefore, protect your website by keeping it updated every once a week.
#18 – Encourage a Two-Way Communication
A good public relationship makes it a point to encourage interaction with customers. If you publish a blog post, ask your readers to leave a feedback to let you know what they think about your article. Customer engagement is necessary for better brand building. You can also add plugins or widgets that will help to maximize your website’s user communication.
#19 – Using Google Analytics To Study Your Website
If you want to study how your website is performing or how customers are searching your web page, then Google Analytics is an invaluable web statistics tool that you must have. Important for every business website, Google Analytics helps a site owner to understand how visitors are arriving to a particular page, where do they prefer to spend the maximum time on the site and which information is more important for them.
#20 – Pay Per Click Advertising
Apart from general promotion through content marketing and social promotion, PPC campaigns are another way to boost up your online marketing. You can do a little bit of research online and find out how to successfully make conversions possible using paid advertisements. Just make sure you include both short and long tail keywords in your advertisement for a broader reach.
#21 – Getting Extended Domains For Foreign Countries
You can have domain extensions, other than the .com domain that you have. A domain helps users to know where your target market is. So, if you have a local market make sure you have a local domain for that.
#22 – Maintain a Good Customer Support
Make sure your website has a good customer support team to assist visitors whenever they come up with a question. It is very essential to keep your customers happy at every step because, a satisfied customer can either turn into a future prospect you have been waiting for so long or can act as a referral for other customers.
#23 – Get The Right Training
A website needs to be maintained on a daily basis to ensure that it is working well online. You need to have a basic understanding of how a content management system works. If you are busy or unable to concentrate on your website’s function, then it is better to get in touch with a web development company for proper assistance.
#24 – Acquiring The Card Information Security Program
Every e-commerce website that has a credit card data transmit or process system, must acquire the Card Information Security Program or CISP. If your website accepts payment through credit cards, then you must be in compliance with the CISP. To ensure this, check with your merchant account provider or website vendor to know whether or not you have already acquired a CISP or else, you could be soon facing heavy fines.
#25 – Stay In Touch With Email Marketing
Once you have successfully made conversions, it is now time to turn them into loyal customers. So, start getting customers to subscribe to your weekly newsletters. Not every customer would be interested in what you wish to say. In that case, you can divide your e-mail marketing strategy in order to target prospects with different offers that would grab their attention. Email marketing is a great way to stay in touch with your customers if you can make full use of it.
The above given list might seem exhaustive, but following these steps can help you get started with your e-commerce business in no time. You can take the help of a web development firm, where professional experts can provide with complete assistance.