12 Ways To Increase Website Traffic and Drive Results in 2022

Ask any marketer what they want the most, and probably you’ll hear them say, “more traffic,” because qualified traffic brings more customers, leads, and revenue. But how do you increase website traffic? And more importantly, what are the ways to drive more traffic from the customers you care about?

Taking the assistance of experienced professionals in digital marketing agencies in Dallas will help you step forward and generate more website traffic. These experts also help beginners to get started.

Your website traffic will tell you the number of visitors you have. You want to expand your website, so you need to generate traffic.

As the traffic increases, so will your awareness about your customers, which will help you make the right decision. This will increase your conversion rate. Thus, helping you attract lots of consumers. So, in this article, we have listed 12 proven tactics on how to increase website traffic.

1. Quality Content

Content is the key! The primary step to increase website traffic is by creating quality content, which will fulfill the visitor’s requirements. Google ranks quality content and reduces the website rank for producing skinny or inferior content.

Quality content achieves the marketing tool since they are useful, comprehensive, educational, and answers the searcher’s query.

The digital marketing agency in Dallas, B3NET Inc., guide their clients in producing and publishing quality content. The marketing experts suggest that to produce high-quality content, you need to:

• Understand the search intent
• Give a proper call to action
• Use appropriate formatting for readability
• Be aware of what’s trending
• Add your perspective and create your data and capitalize your experiences and studies
• Add videos, GIFs, memes, tweets, screenshots, infographics, etc.

2. Long-Form Content

The second way to increase website traffic is to write long-form content.

The length of your content matters in search engines as lengthy content gets higher performance. Always try writing extended content and quality posts because it has been observed that they work the best.

Three reasons to write longer content:

• Generally, lengthy content ranks better than shorter ones
• Longer content gets more social media shares
• It helps convert readers into customers

3. Use Guest Blogging

Guest blogging is an old and effective method to increase website traffic.

Guest posting is writing a blog post for a site that’s not your own, and this will help you generate backlinks.

You can easily Google search to find ample guest posting opportunities relevant to your industry.

4. Content that Appeals to Influencers

It’s 2022, and influencers play a pivotal role in creating a buzz about the brand. They help improve audience engagement and increase conversions besides enhancing brand image and establishing more connections to reach the goal.

If you’re curious to know how to increase website traffic and drive results, you should definitely try getting in touch with influencers.

Influencers have a large following and get more likes and shares in their content. If you want them to share your service, you need to come up with appealing content.

Here’s how you can create content that influencers would love to see:

• Search for influencers in your industry with influencer research tools
• Keep an eye for a common theme
• Examine what they are trying to convey
• Create content around this theme
• Get your content noticed by the influencer

5. Go on Podcasts

Are you late for the party? You can start right away because podcasts are exploding! In a 2021 annual survey, 57% of US consumers listened to podcasts.

According to research, it has also been concluded that there are about 104 million podcast listeners in the US.

One of the best ways to increase website traffic isn’t by grabbing your microphones and starting a podcast. Watching two or three podcasts every month can be beneficial.

6. Host Free Webinars

A time-tested and proven strategy, webinars are one of the best ways to drive website traffic. It helps improve engagement and build a successful brand.

Webinars are great for new leads. They capture the audience’s attention by displaying a particular product or service.

7. Create Mobile-Friendly Website

Mobile has fully dominated desktop search. Google’s mobile-friendliness has undoubtedly enhanced mobile users’ expertise.

A mobile-friendly website will help your website rank, and you can increase a great deal of traffic for your site.

To ensure whether your site is mobile-friendly or not, you can use mobile testing tools.

8. Repurpose Old Posts

Dallas digital marketing company helps clients understand how to reuse their old posts to push website traffic.

Find those posts that have performed well and use a different format to republish them. Till the time a particular topic is enjoyed by your audience, you can convert a podcast to an article, an article could turn into a video to drive results.

9. Host a Contest

Who doesn’t love free stuff? And you can use the free stuff to enhance more traffic by hosting a giveaway contest. To enter a contest people need to add their email addresses and share them with their close ones.

These shares will generate more traffic and increase your email list.

10. Use On-Page SEO

Creating meta titles and descriptions, providing ALT text for the pictures, using target keywords throughout the post help drive organic search traffic. Using these proven ways for on-page SEO is worthwhile.

11. Reduce Bounce Rate

Have you noticed that your site takes too much time to load? Seeing a high bounce rate on your landing page is a sign that your website and marketing strategy requires a change and redesign.

Reduce your bounce rate to increase your conversions by:

• Enhancing content readability
• Avoiding pop-ups
• Creating a convincing CTA
• Target keywords with high-value traffic
• Keep blogs fresh with useful content

12. Be Active on YouTube

In the US, YouTube is the second most visited site organically. It can be a great source to increase website traffic since about one billion hours of YouTube videos are daily watched. Getting even a small chunk of these users can be a game-changer for you.

YouTube has almost 30 million daily users.

In Conclusion

Fortunately, the internet is a treasure box of possibilities, and the options to boost traffic are limitless.

The skilled professionals in digital marketing companies in Dallas will walk with you, help you analyze the current status of your site, and come up with a successful marketing approach to increase website traffic and drive results.

We’ve discussed 12 amazing strategies to increase your site’s traffic. Which method do you use to increase website traffic?

Do let us know in the comment section below.