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Why Web Designers Should Research Competitor’s Web Design Before Start A New Project

website design planning

A good web design comes with a lot of detailed research and proper strategy workout. In the modern era of advanced digital and technology, where internet accessibility is faster compared to other mediums, there is no other faster way to reach a target audience other than via the world wide web. A website represents the brand image of a company in the digital world. Almost everyone today has a website set up in the internet domain, which makes the online estate more and more competitive when it comes to targeting selective audience.

A web design layout has to be engaging, converting and updated from every element possible. Therefore, the demand of a professional web designer is more than ever before. As a web designer, you need to ensure that whatever design you provide is up-to-date with the present time.

That is why, research and planning are the two important factors for creating a good web design. This helps to save a lot of time when you start out to work on a web design project. We know the key factors that you need to properly study in your research are – your audience, your competitors and your client.

But do you know, investing your time on a detailed study of your competitors will help you to cover the other two factors also (i.e. your audience and your clients).


Let us take a look at the various possibilities that go when a web designer studies his competition properly.

#1 – To Get A General Overview of The Latest Trends Practiced

If you have just started out as a professional web designer, you need to first grab a general overview to understand what is on trend at present. For example , you have to design a landing page. Now the latest trend in landing page designs are – lengthy page scrolls, repeated use of CTAs, different usage of color tones to make the page more engaging, strategic placing of client logos on the above fold, use of bullet points in copy, etc. You would get to notice these factors when you study the landing pages of the contemporary websites. Study the pattern properly and implement it in your design.

#2 – To Understand Which Pages Are A ‘Must Have’ For The Website

When in doubt, check out the website of the counterparts. Try and understand which pages are more important and common in all the websites. Don’t miss them out in your website as well. Some of the common pages, one would notice in almost every website are – ‘About Us’, ‘Services’, ‘ Contact Us’. When deciding on the important pages, every website tries to cover the following questions – ‘who’, ‘what’, ‘how’.

Who – Who are you? / Tell something about your company,

What – What do you provide? / What services does your company provide?

How – How to contact you?

#3 – To Find Out What Gives Your Competitors More Advantage Than You

Analyze every feature on your competitor’s website – the content styles, the usage of colors, the CTA buttons, the navigation and the design layout. Note down which elements delight you the most. These are the things that will give you an idea and you would want to implement them in your website as well. Here, the intention is not to ask you to copy but to understand why their websites are converting more leads.

#4 – To Understand The Loopholes That Are Affecting Their Website

When you study the web design of your competitor, you not only understand how the implementation of certain elements would give you more advantage, but at the same time understand which of the elements are not working to their advantage. These are the elements that you must avoid or try to convert them to your advantage by playing out your USP (Unique Selling Point).

#5 – To Understand What Is The Demand Of Your Target Audience

Apart from being in the web design trend, why do you think your rival websites are using certain common web design strategies? Probably because they have made successful conversions. It is also a great way to understand the psychology of your target audience. Study their service sections, their landing pages, their product pages or the ‘Why Choose Us’ page, and analyze the common keywords and designs. They have been implemented and kept because they have helped these websites make conversions.

#6 – To Understand That This Is What Your Clients Too Would Demand

Do not think that you are the only one to study your competitors. When your client gets down to work with you, be sure that they have studied the web designs of others and would probably want you to do the same thing (or maybe better than that) for them. This could also be a reason why they are visiting you the in the first place, to help them out with a design just like their rival companies. A good research and study of the web design of other rival websites would help you provide your client a better design layout for their website.

A proper and detailed analysis of the websites of other companies belonging to the same niche, would help a web designer to note down the factors that have and have not favored the web design of their counterparts. This brings them a better chance to come up with a different set of strategy to draw out the perfect solution for their clients.

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Sarah Clark

Written by

Sarah Clark, working in B3NET Inc. as Technical Editor. B3NET is leading orange county web design company in California.