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Crucial Web Design Tips For Small-to-Medium Business Owners


Why small-to-medium businesses (or SMBs, in short) should rely on their official websites? Living in a time where SMBs have to compete constantly with the big guns of the industry, I firmly believe that a website can act as the linchpin of success. And why not? In the online world, everybody starts from scratch. So, an SMB doesn’t have to worry about its limited manpower and restricted budget. All it has to do is produce a visually appealing, user-friendly website to wow its audience and increase its conversion rate. And a well-designed website truly holds the power to become a lead generating, profit making machine in no time.


Small Business Website


So, how do you start? Here are some crucial tips that can help you in your way to online triumph and opulence:


#1. Using Proper Rhetoric and Diction


In actual sense, rhetoric and diction are parts of a world far away from web design. In the world of web design, however, these two terms hold very different yet significant meanings. Rhetoric refers to the ways used to convert a visitor into a customer, and diction refers to the words placed on the website. You need to study and understand your target audience, and implement your rhetoric and diction strategies accordingly. Do not become too formal, sophisticated and high quality with the writing. Rather, produce something that is easy to comprehend, useful and extremely engaging.


Pro Tip: Go for a storytelling approach, as it is highly personal and thought provoking.


#2. Embedding a Blog into your Website


If you are planning to hire an Internet Marketing firm to optimize your website, then it is also important to embed a blog into your website. A blog will act like a social media platform where your visitors can come and interact with you on a more personal level. Moreover, a frequently updated blog will not only keep your visitors up-to-date with the latest news and trends about your niche, but also help search engines make you trustworthy and give you enhanced authority and higher rankings in the SERPs.


Pro Tip: Integrate social media icons to make it easier for your visitors to share your posts.


#3. Following the Eye-Tracking Research


Half of the battle is won if you can decode the eye movements of your website visitors. The Eye Tracking Research depicts that a typical website visitor scans through a web page in an F-shaped pattern. This means that your website should be top-heavy and left heavy with the most valuable information about your business. After all, these two areas are the ones where most visitors put the maximum effort to comprehend a website.


Pro Tip: Most visitors won’t scroll down, so consider the ‘above-the-fold’ design of a newspaper.


#4. Showcasing your Value Statement


The primary objective of your website is generating profit. Or else, you’ll soon lose out to your larger competitors. So, you should not waste much time in showcasing your value statement. What is the USP of your business? What makes you better than the rest? Do you offer products or services of a higher quality? Or at a cheaper rate? As these are the ones that attract potential customers, you need to make them loud and clear in your homepage. And do not forget to place your CTA buttons, contact info and request forms nearby.


Pro Tip: Why just the homepage? Add your value statement on every page as possible.


An SMB website has an equal scope of shining! Even if you are an underdog, design your website carefully and there can be nothing standing between you and your dreams.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.