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Why Your Web Design Should Be Responsive By Now?


responsive-design-2To begin with the immediate need for companies to turn responsive, here is a chart to get you an idea how your website is being viewed by browsers and how much you could have lost to your competitors by now:
mobile user

By 2015, researchers of In-Stat say, there would be about 200 million smart-phone users in US alone.

Now you can see why you could be losing out in the e-marketing race,if your site is not mobile friendly yet.


Why Users Are Shifting From Desktop To Mobile?

1. Availability Of Better Device At Reasonable Price


2014 has seen a number of manufacturers bringing out smartphones, which provide not only good services but are also available at reasonable rates. This is the no. 1 factor that is driving the rise in mobile users.


2. Availability Of Better Coverage Of Data

Another study shows the rise in the number of 3G users. Japan (the land where U.S is expected to find the maximum number of mobile conversions in future) has 96% of mobile users having access to 3G data.

While Japan lies first for the number of 3G data subscribers, Western Europe lies second with 54% users and US the third, with 46%.

Who Are Your Mobile Users?

The answer lies with you. You need to know who are your customers and how they access your website. If recent analytics show that maximum number of your clients try to access through mobile devices, its time to take for some call to action.

Mobile users are not simply Smartphone users

It could be among the following too:

  • 1. Tablets
  • 2. iPad
  • 3. Laptop
  • 4. Notebook

Going Responsive Is The Need of the Hour. Yet, How Do You Benefit Is A Question For Some

3. Improve Your SERP Rank

Google recommends that you make your site responsive. A screenshot has been taken from Google’s official developers page,to show you why responsive design is preferable:

why responsive web designThus, a responsive website would require a single URL, which allow the search bots to easily crawl the site, the external algorithm link of Google and reduce any chance of SEO on-page errors. Besides, given that the number of mobile users would increase by 2015, you would want to make a head start by making your site user compatible.

4. Have One URL For Every Device

The beauty of having a responsive website is that, you have to make use of one URL. It is with a URL, your website could be accessed from any device, be it a desktop or a tablet or even a smartphone.

If you are having two URLs, i.e. , one for your site (www.example.come) and one for your mobile site (m.yoursite.com), then you could face the probability of confusing the search engine bots if the two URLs are not redirected properly. This could splinter your search analytics and your site relevance.

A website URL that does not have a responsive web design, chances are that when it is shared between two different devices, the layout may appear confusing. For example- your website would display like a single column page.

A mobile responsive website comes with the ability to adjust to any screen size and Google search engine bots don’t have to get confused anymore, since you would be using only one URL.

5. Reduce Loading Time To Increase Rank And Potential Customers

The time taken for your website page to load is again, another major concern. E-marketing statistics show, average number of smartphone users skip a page, if it does not load completely within three seconds. 75% browsers do not prefer visiting a site again if a website takes more than 4 seconds to load. While the second statistical data show how much you could put a bad impression on your clients, the first one proves that bounce rates could affect your SERP rank. Google considers the time taken for a page to load as an important factor to determine a site’s rank. The search engine works to ensure that users get the ultimate user experience. If your client’s user experience was not good, then it means you have a negative impression for Google.

6. Prevent From Higher Bounce Rates

The massive shift from desktop to mobile , makes it a concern for most websites. You need to make sure your website is responsive or else, users who would be accessing your site via a smartphone or a tablet, would find it difficult. That would inevitably lead to increased bounce rates, which would ultimately degrade your rank level.

Response To The Future With Compatible Websites

The future is unknown and you may never know when a particular device becomes obsolete. With the emergence of new devices like the smartwatch, soon your website would need to get compatible with more and more new screen sizes. Hence, it is best to have a cost effective website that would improve your search engine rank and generate higher conversions.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.