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Ways To Make A Successful E-Commerce Web Page Design


We are familiar with web stores that are high on design and low on functionality. More often than not, these websites do not allow visitors to browse the galleries without first displaying a high definition, flash animation sequence. The end result is that designers often make simple retail stores look like art galleries compromising on the functional aspects of it. Before outsourcing the job to a designer, spend some time doing research yourself. Look at websites of Reebok, Amazon, Giraffe, Converse, Harry Winston and the like to find out the particularities of their design and comfort level that these sites offer to users. In this post, we will highlight some of the basic pointers you ought to keep in mind for designing an e-commerce webpage.


E Commerce Web Design



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How easy is it to navigate your website?

Always take care to place the search box on the very first page so that visitors can easily enter their item of interest without having to move to subsequent pages. Surf your own website to determine how easy it is to navigate the page and look for items. Also options like search suggestion and auto complete make the navigation process much more easy for first time, as well as regular visitors.


Clarify search criteria

Having overlapping search criteria in the ‘Options’ bar may leave the visitor confused about the right tab that should be opened. For instance, if he is searching for calculators, then having two options like ‘Electronics’ and ‘Office Department’ might leave him bewildered. To avoid such cases, use the fly-out menu approach, and restrict the number of search categories to the minimum possible number, as this is the only way in which you can have an organized e-commerce web page. Also having filters for brand, price, customer rating, shipping charges, product features etc. help in easier navigational experience for the visitor.


Use your images cleverly

The inclusion of images on a web page always brings with it a debate regarding the usability of the page. Yet it is undeniably true that close ups of products always give visitors a fair idea of the product that they want to invest in. The only way to persuade people to trust your small brand name is to display your product videos and images. But even while doing this, always keep the functionality of the web page in mind.


Opt for the no-click interface

Imitate the Google Images version of the no-click interface as far as possible. This system will make images popup in an expanded size the moment the mouse scrolls over it, instead of making the visitor click on it to get an enlarged image of the product. Visitors get tired easily when they have to click on everything they wish to view. Ajax will be helpful for making product previews to blow up by themselves from their thumbnail versions.


Check your stock

Always check and ensure that the items you put on display are in stock because nothing is more disappointing for a customer than to be told that an item is unavailable after he has liked it. Regularly program the inventory of your database to check the availability or unavailability of things before displaying them.


Pay attention to the look of your Add-to-Cart button

Make the call-to-action on your web page as clear possible. Many websites tend to disguise the ‘Buy Now’ button by using terms like ‘Details’ and ‘Learn More’. This does not go down well with customers. Placing the ‘Buy Now’ button as clearly yet tactfully will leave visitors in no doubt about their future course of action. Also carefully choose the color of this button as it greatly influences the psychology of visitors.


Place your shopping cart carefully

Many websites make the shopping cart image as minute and unobtrusive as possible. This is not a good idea as customers often tend to forget the items they have picked up, or overlook the next step and leave the site without actually making the purchase. Therefore, it is best to add a widget for the shopping cart, as in this way, the customer will never really forget to make the final monetary transaction. Make the Shopping Cart option appear clearly and prominently. This will confirm the visitors that their choices have been accepted.

Have a checkout page

The motto of every e-commerce website is to spread information about the particular brand, and convince visitors to make purchases. Therefore, to avoid any distractions, remove all advertisements, pop-ups and sidebars from the checkout page. Also, it might be a laborious task for new visitors to create an account in order to view the galleries. Therefore offer them fly-out checking services, and your own mail details so that they can directly contact you without having to go through the hassle of filling out forms and providing personal information. Just like designing any website, e-commerce website design also needs to have a clear line of thought and purpose. Once you are clear about the aim of your page, it will be easier for you to roll it out and influence your sale figures.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.