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The Reasons Why Responsive Design is Worthwhile


There are as many as 4 billion Smartphone users in the world and if the statistics are to be believed then, mobile web browsing will overtake the use of desktops and laptops by the end of 2014. So, what does this mean for your business? It means the days when you solely relied on the desktop websites for fostering your online brand identity, are gone! Rather, when it comes to designing or developing a website or revamping an existing site, you need to have a total different approach and think “Mobile first”. This means, you need to optimize your business websites for various mobile platforms including Smartphone and Tablet PCs.

Each Smartphone has a different screen-size, resolution and most importantly different operating systems. So basically, you need to design your website that are cross platform and cross browser compatible and befits the screen size of every mobile devices, no matter whether it is a Windows phone, a Tablet PC, an Android device, an I-pad or a Blackberry.


Image Source: ct-social.com

Responsive Web Design Can Make Life Easier

No Squeezing and Pinching the Screen

Responsive web design eliminates the ordeal of pinching and squeezing a website and adjusting the lay-out according to the screen size of the device you are using (Smartphone, I-Pads or Table PCs). When you have embraced responsive web design, your site will automatically squish as per the screen size of the device, allowing your visitors to view the entire content, images and consume all information without scrolling around. The navigation menus and other essentials will be so arranged that the visitor would get the most optimized display.

Maintain Single Set of Content

One of the most important rules that the web designers should bear in mind while designing sites for mobile platforms is maintaining parity in the design of the mobile and desktop website. The mobile version of a website should not be entirely different from its desktop version. The standard color of the site, the background, the logo colors, the fonts should be similar to the desktop site. Otherwise, the visitors might get confused and might break off from the mobile version.

Previously, many businesses had to develop two different websites – one for the standard desktops and the other for the mobile devices. Therein, the content and the images were optimized for viewing on two different screen sizes and aroused the fear of alienation. But, with responsive design, one does not need to have two completely different websites. The content, texts and images will be the same and they will just re-adjust themselves as per the device’s screen size.

And then What..??

Expect Your Phone to Ring Pretty Often

When you are embracing responsive website design, you are actually getting a bit closer to your prospective customers. Guess How? Well, responsive web design activates your contact number displayed on your site and when your visitor clicks on a number, it will seek permission for call initiation A tap on the ‘yes’ and you have a lead coming in.

Expect Better Return on Investment

Responsive websites enrich the browsing experience of the visitors. The conversion architecture intelligence that went into developing your patent website now actually carries over to the mobile devices, that too, with simpler navigation, simple UI, and advanced functionality.What do you think about responsive design? Have you tried responsive design yet? Put in your thoughts.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.