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Six Design Trends That Will Hopefully Disappear This Year

A new year comes with new opportunities and it’s true in our industry as well! While in the last two posts, I have spoken about the website designing trends that will reign supreme 2013, in this one I will speak about the design practices that I hope will fade into oblivion, in the course of this year.


Many web designing practices, like using hash tags, and inclusion of certain feature like heavy flash etc. which inhibits the usability and derails the visitor conversion process will hopefully go out of practice altogether. Blindly following trends does not always yield positive results. Therefore, it’s best to design a page while keeping in mind the features that would go down well with the audience. Here are some trends that should be done away with in web designing.


Overcomplicated Design


Often, in a zeal to create a web page like no other, the web designers shun the basic standards and conventions of web designing and design a layout which does not, in any way, facilitate user experience. A good website is one that can strike the right balance between function and form. Simplicity is, undoubtedly, the ultimate form of sophistication.Therefore, ensure that you design a quality website that facilitates user-experience, thereby improving the conversion rates.


Rotating home page banner


While giant sliders, carousals and rotating title banners are visible on the header section of every web page that you visit, it is not necessary that you follow the same trend. It is a common belief that rotating banners help to advertise the multiple messages that the company might want to convey.


But what they often forget is that “banner blindness” prevents the visitors from seeing things in the carousal altogether. Visitors visit a site with specific requirements in mind, and look for navigation that might lead them to the relevant pages. Rotating banners might often be interpreted as advertisements which they will ignore. Also, using a rotating banner will require you to male several assumptions about Internet bandwidth, speed at which the readers read etc.


If they read too quickly, then they might get bored with waiting for the next banner to appear. On the other hand, if they are slow, then they might not finish reading one before the next one appears. Therefore, it is best to do away with them altogether.


Take care of the pictures you use


While using an unrelated image with the content of your page may sow seeds of distrust in the visitors, so also, using images that are easily available and very common on the net might give your site a shifty and shoddy look. Use original, high-quality images for your company, services and product to advertise your business better.


Interstitial messaging and pop-over


A practice that causes immense amount of displeasure to the visitors are the appearance of pop-overs and interstitial messages that tend to disrupt the flow of reading. They are often a source of distraction and cause visitors to leave your page. Design a way in which these pop-overs can be made to look less obtrusive, and if possible, do away with them altogether.


Premature CTA


It’s important to place your call-to-action very carefully so that you don’t come across as rude or impolite. For example, if you are an e commerce site, then place the “Shop Now” option in such a way that it does not obstruct the browsing experience of the visitor. Place it carefully in the funnel of your page. If your call-to-action (Shop Now) obstructs the browsing experience, then it is akin to asking customers for their credit cards the moment they enter the shop. Try to be as polite as possible with the call-to-action.


Avoid never-ending forms


It is not a good idea to ask for personal information from your visitors when they fill out a form on your website. This often leads to doubts in the visitors minds about what you intend to do with all that information. Stick to asking for the Zip code and personal mail id, as those are the only things that are required to subscribe for deals, coupons and newsletters.


Having a clean and functional website always boosts the conversion rates of your business. Therefore, concentrate on improving the user-experience rather than building a one-of-a-kind website with features that try the patience of the visitors.


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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.