Quick Tips for a Better Landing Page Design
A well designed website often falls short of generating the much-needed conversion rate to generate sales and bring in revenue for the business to boost up. The tricky part is many fail to understand as to where they are going wrong in understanding the low conversion rate in spite of having a well designed website. The reason for that is the lack of a nicely designed landing page that has all the necessary information about the business, the products and the services stuffed in neatly helping your potential customers to know exactly what your business talks about and whether they would like to do business with you or not. So the ‘mantra’ for doing successful business is to design a kick-ass landing page that will make heads turn and would actually make your customers sit up and take notice of you. If you are one of the budding entrepreneurs facing the same problem then here are some hands-on tips that will help you design an effective landing page to generate sales for your business.
Know How to Design a Kick-ass Landing Page:
Care must be taken to select the images carefully. It is important to remember that the images selected have a neat look with sharp contrasts. The images should be able to draw in an immediate appeal with all its viewers. The best way to select an apt image for your website would be to choose images that are not just intriguing but also have their own story to say about your business. To help you do that use W3 CSS Standards. It is best to custom design the image for your landing page to maintain the uniqueness of your business and your landing page.
Content is King
This phrase has become synonymous with Internet marketing. Who would have thought that these words by Bill Gates would literally make all SEO guys swear by it. The content used in landing pages should be precise and crisp, in short a complete comprehension describing the products and services that your business deals with. It is important for the copywriters to keep in mind that the content created is basically to generate sales and bring in revenue for your company. The text should be assertive along with being impressive enough to bring sales. The writing should focus solely on your products and the benefits it might have for you (the customers). You will need to tweak your writing to not directly focus on sales.
There should be a constant check on the navigation points. It is important to keep the navigation mechanism easy and free-flowing. It is best to navigate the users to the links that has the most relevant information that they are focusing on. You may check yourself constantly about the search behavior of users. The best way to make the users reach your desired landing page is to make them go through a natural process or way. If you try to push them to the landing page then in most cases they feel that you are more focused on generating sales and less on user benefit. So keep the navigation mechanism a smooth experience for your potential customers.
Call to Action
The main motto of having a well designed landing page is to boost up the sales of your company. So a call to action is a must for immediate response or feedback from your customers or clients. The tricky part is to rightly place the call to action button, a strategic positioning of this button after users have viewed all the details about your products is advised. Placing the call to action button demands a lot of creativity, so switch on your creative side.
The attention span of users to check out a particular website is as low as 5-8 seconds in todays time, yes it is at an all-time low. Does that drop the hint? You need to work on the loading speed of the landing page as much as possible. If the speed is low then take it for a fact that the users will click the back button. In fact, to explain it straight, faster the loading speed, higher will be the conversion rate.
The Growth of Responsive design
It is assumed that in sometime laptops will become obsolete. If that is the case then it is safe to conclude that the mobile, tablets and the iPads will take over. So to make our landing page stand out make it compatible with all other devices. Having a responsive web design for your landing page creates scope to increase sales and engage customers. The new buzzword doing the rounds is mobile web design, make the most of it today.
These are some of the basic foundations of designing an effective landing page. You can put in your own creativity because after all your business is your most prized possession. But a mix of creativity can only be incorporated on these broad foundations. These points should not be overlooked if you want to make it big in the world of digital marketing.