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Make Your Site Outstanding With Elements Of User Interaction & List Building Options


A website is undoubtedly a great medium to communicate with users across the globe. It provides a platform that enables business owners and visitors to communicate, exchange ideas, build a relationship.

It is, therefore, essential that extra efforts should be catered when creating a web page and elements should be included that will help you to convey the message better. The idea is to attract more visitors to the website and increase their engagement on the site.

The key lies in web interactivity

There are different elements that are included on a web page to attain higher web interactivity. When choosing these elements, make sure that the main subject or target audience is kept in mind and accordingly elements are included in the design that would be of use to them.

To achieve a highly interactive page, make sure to include elements in a web page that help a user to navigate better on your website. Also, the idea is to feed users with information of their interest and passively influence them to make a buy.

Website visitors are always looking for usability and credibility. Make sure to create a website that’s rich in quality content and elements that offer more information on your product adding to the credibility of the product.

Credibility is fundamental in establishing trust within your users. Every visitor who visits your website has a host of doubts that bar them to click the buy button. Including smart designs on a website acts as user interactive tools which effectively respond to such apprehensions.

Elements of user interaction and list building options

To reach more users effectively, the trick lies in the subtle employment of web interactions to attract user’s attention thus engaging them to spend more time on the page. There are many elements or designing options that you can opt to achieve your purpose.

Here are three effective elements that not only enhances user interaction but also boosts listing option:

  • Chatbox

Your visitors are full of doubts and with a lot of questions. Often such questions are in the same line like asking quotes for services or some standard common queries. In such cases, live chat options can turn out to be a game changer.

Live Chat options, like Chatbox, help you to interact with visitors directly, guide them in their buy and solve queries if any. In other words, chat acts as a great marketing tool for your product over the online platform. It’s a fun and effective way of keeping buyers engrossed and in return updating your prospective customer list.

Though live chats are great to converse with prospective buyers but then you cannot remain online all round the clock to attend queries. Unattended queries most of the time results in loss of business. But what’s the alternative?

  • Chatbot

A smart way to deal with this is by incorporating the Chatbot feature in your website. Now you must be thinking what is a chatbot? But what happens when you are not online to answer queries?

Well, chatbot is basically a software designed with artificial intelligence to converse with humans and answer queries as per programmer. The complexity and scope of such a program are mostly determined by the algorithms given by the web developer.

This software is programmed using pre written texts and neural learning, that helps chatbots to predict an accurate answer to the question. The software is mostly fed with a standard answer to frequently asked queries. It is an effective list building option and increases user interactivity.

The best part of chatbot is that it works all-around the clock, filling up for your shoes. Customers are satisfied to get their queries answered and you get to update your list for interested customers. Moreover, if a customer is not satisfied with the answer to a query, you can easily identify the person and respond back more effectively.

Automated Chatbot are fast becoming one of the most effective tools to be incorporated in a website.

  • Newsletter Subscription

Newsletters again is a highly effective user interactivity option to increase your prospective users listing. Although advertisements or social media promotions are great mediums to market a product but publishing of newsletters is a cost-effective marketing tool with many benefits.

Newsletters are an effective tool for developing relations with customers as well as prospects and maintaining regular contact with them. There is a list of reasons why newsletters subscription is important and what makes people click on an email newsletter especially as list building option.

Apart from the fact that it is an effective promotional tool, it is great to market your expertize that helps in building confidence on your product. Moreover, by feeding more and interesting information about the product or your sector, you easily boost the dependence and user interactivity on your product.

The main idea to publish a newsletter at regular intervals is to help maintain contact with both customers and prospects. It is a great way to persuade them natively on the product and guide them in the decision-making process.

How does your website benefit?

Here is a list of some of the advantages of having these elements in your website.

  • Valuable customers can be retained – The above-mentioned elements are fundamental in retaining both existing customers and new customers. As these features feed users with information in regard to their queries or otherwise, the trust is built which helps in retaining customers.
  • Lesser bounce rate – A visitor is very impatient and if his/her query is not answered within the first few minutes, they are off from your website with just one click. These elements help to retain users and help them remain engaged in the website.
  • Business leads are generated and saved – A lot of times as you do not incorporate efficient user listing options on your website, you tend to lose out on a chunk of your prospects. However, subtle use of such options helps you build a rich database of prospective clients.

Final Words

Well, as a business owner your main aim should be to tap the attention and interest of visitors trapping them to spend more time on your website. Incorporating user listing options in your website design is key to boost user activity which results in higher revenues.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.