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Landing Pages Help Maximize Your Sales


Let’s begin with the deconstruction of the term “landing page”. Landing pages are the web page that your viewers are directed too if they click on your link. The landing page is customized according to the business products and services of the organization. These web pages usually highlight the specific needs, mirroring the objectives of the entrepreneur.



Image Source: www.bopdesign.com

The next question that comes to our minds is why are they important?

  • It helps in forming an impression on the end-users. These pages are the platform from which the viewers can structure the entire website’s objectives.


  • Containing specific content, the web page also provides the necessary information like the contact details and other special promotional offers.


  • Landing pages aid in the promotion of the business. The visitors become aware of your products and USPs that help manifest a positive identity.

With the importance of the landing page being established, it is important to apply certain attributes to ensure the success of the website. For the effective landing page, we should begin with its web design.  Research has found that visitors take less than four seconds to decide whether to stay on the same page or navigate away.


This is the reason that Web Design plays such an important role. The landing page is not necessarily the home page. But it should have enough of appealing components to be able to attract the viewer in one go. With concise information, the design should be precise, highlighting your selling points.


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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.