1570 E. Edinger, Suite 1, Santa Ana, CA 92705
 

How to improve Search engine performance on ecommerce websites

47

Ask the pro- Wary about the frequent updates of your products on the e-commerce? The online products that you sell are more susceptible to search engine crawlers indexing problems. Different factors can contribute to slow website indexing; it is always desirable to get the product pages indexed as quickly as possible, which provides a competitive edge. In fact, poorly-indexed websites are losing a lot of valuable traffic.

 

Losing traffic from the Internet means losing sales, which can affect the profitability of your online business. The Googlebot will never penetrate deep in the content for a vertical website structure if those pages are just duplicate content.

 

 

Image Source: http://howtoseo.link2light.com/

If they are indexed, similar pages will be auto filtered in SER (and will never rank). A vertical website structure is the most common structure for big ecommerce websites, because it is the most logical structure.

 

So one has to take extra precautions while developing a vertical website structure. You are aware of the weakness of a vertical website structure when it comes to getting low visibility due to lack of Page Rank and internal links.

It means that a good marketing strategy is required to start getting back links from other related websites pointing to your important products. Truthfully, the impact depends on the PR of the links; the higher the PR, the more frequently will Google follow those links. This encourages the Googlebot’s crawling and indexing, not only starting from the home page, but on the deeper pages.

 

The chances of getting new product pages indexed as soon as possible. google recommends that you use a sitemap in your website. A lot of webmasters are confused by the term “sitemap.” There are two types of sitemap, namely the normal web sitemap (using .htm, .html, .php, .asp, extension) and the XML sitemap (for example: sitemap.xml). The web version of your sitemap should be easily seen by your visitors and placed in your website. All URLs should link to it.

It should NOT use .XML or any other other RSS style format. The XML sitemap should be located in the root directory, and no link from the URLs of your website should be pointing to this file. You do not need this to be viewed by users and to be indexed by the Googlebot. A word of caution – do not block this file in robots.txt.

 

Share with friends   
Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.

  • Anti Wrinkle

    Hi just wanted to give you a brief heads up and let you know a few of the images aren't loading correctly. I'm not sure why but I think its a linking issue. I've tried it in two different internet browsers and both show the same outcome.

    my web-site Anti Wrinkle – http://mdsarang.com/xe/?document_srl=844020

  • Order Hydraxil

    Hello colleagues, fastidious piece of writing and fastidious arguments commented at this place, I am genuinely enjoying by these.

    Feel free to visit my web site: Order Hydraxil – http://mirenet.org/project/445725

  • weight training supplements

    It's awesome designed for me to have a web page, which is good in support of my know-how. thanks admin

    Feel free to surf to my web site – weight training supplements – http://community.ss-rajamouli.com/blogs/2344/5526/nitro-focus-no3-supplement

  • colon cleanse

    Every weekend i used to pay a visit this site, because i wish for enjoyment, since this this site conations actually good funny material too.

    Feel free to surf to my web page … colon cleanse – http://textbackinc.com/people/tanyasauls

  • buy Coffee online

    Woah! I'm really digging the template/theme of this website. It's simple, yet effective. A lot of times it's very difficult to get that "perfect balance" between usability and visual appearance. I must say you have done a amazing job with this. In addition, the blog loads extremely fast for me on Chrome. Exceptional Blog!

    Feel free to surf to my site … buy Coffee online – http://shootkey.xaa.pl/profile/gwendolyn5

  • telcotextil.mx

    Hi there everyone, it's my first pay a quick visit at this site, and piece of writing is in fact fruitful for me, keep up posting these content.

    My blog post :: Max Garcinia Burn Reviews – telcotextil.mx – http://telcotextil.mx/wiki/index.php?title=User:RosarioPCTF

  • pure acai berry

    I'm truly enjoying the design and layout of your site. It's a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!

    my weblog – pure acai berry – http://www.leadersedge.ca/content/acai-berry-900-review

  • green Coffee green Extract

    You actually make it appear so easy along with your presentation but I to find this matter to be actually something that I think I'd never understand. It seems too complex and extremely extensive for me. I am looking ahead in your next post, I will attempt to get the hold of it!

    My weblog – green Coffee green Extract – http://valuein.co.kr/xe/137047

  • fasting to lose weight

    Hello there! Do you know if they make any plugins to protect against hackers? I'm kinda paranoid about losing everything I've worked hard on. Any recommendations?

    Check out my site: fasting to lose weight – http://www.gamatic.com/forums/profile/4317/EmmaSatte

  • cleanse for weight loss

    Hi my friend! I wish to say that this post is awesome, nice written and include approximately all significant infos. I would like to peer more posts like this .

    My blog cleanse for weight loss – http://beat.prontoconsult.com/members/danafeast/activity/24957/

  • acai

    Excellent goods from you, man. I have understand your stuff previous to and you are just extremely fantastic. I actually like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still care for to keep it wise. I can not wait to read much more from you. This is actually a wonderful web site.

    Here is my web-site; acai – http://www.zvysujemeobraty.sk/node/51860

  • http://myhotbunz.com/?p=47004

    I am regular reader, how are you everybody? This paragraph posted at this website is actually pleasant.

    Take a look at my homepage :: Order Nutra Garcinia ( http://myhotbunz.com/?p=47004http://myhotbunz.com/?p=47004 )

  • Where to buy raspberry Ketone supplement

    Hello, Neat post. There is a problem together with your web site in internet explorer, may test this? IE still is the marketplace leader and a huge part of other folks will omit your fantastic writing because of this problem.

    Here is my web-site; Where to buy raspberry Ketone supplement – http://kaltura.blogdoprof.com/profile/marlenenga

  • master cleanse results

    Yes! Finally something about total cleanse diet.

    My page :: master cleanse results – http://serwisy.seokatalog.vxm.pl/bookmarks.php/clarenceallin

  • workout supplements for men

    Hi, just wanted to say, I loved this article. It was funny. Keep on posting!

    Here is my homepage … workout supplements for men – http://www.architectofyourbody.com/members/budtillya/activity/100580/

  • Seo Agency

    It's going to be end of mine day, however before finish I am reading this enormous post to increase my experience.

    Stop by my homepage :: Seo Agency – http://www.qiel.com/health/black-bull-male-%7C-colivia/

  • muscle building supplements for men

    Having read this I believed it was extremely enlightening. I appreciate you taking the time and effort to put this content together. I once again find myself personally spending way too much time both reading and commenting. But so what, it was still worth it!

    Here is my web-site – muscle building supplements for men – http://ragis.webd.pl/wiki_strefysc/index.php?title=U%C5%BCytkownik:Concetta22R

  • green smoothie detox Diet

    Thank you for sharing your thoughts. I truly appreciate your efforts and I will be waiting for your next write ups thank you once again.

    Feel free to visit my site: green smoothie detox Diet – http://poetspirit.co.kr/xe/?document_srl=107811

  • vital life cleanse

    Wow, this post is nice, my younger sister is analyzing these kinds of things, therefore I am going to inform her.

    Feel free to visit my weblog vital life cleanse – http://embeddedvision.co.kr/xe/solution_02/169740

  • how to cleanse your body

    Terrific post however I was wanting to know if you could write a litte more on this subject? I'd be very grateful if you could elaborate a little bit more. Cheers!

    Also visit my weblog :: how to cleanse your body – http://www.road24.kr/xe/?document_srl=864025