Why Google Webmaster Tools is Essential for Web Developers & Designers to Connect With?
A web development company can develop or design your website in the most creative way possible, but it can turn out to be unproductive if the site fails to deliver any conversion rate. This is the reason why search engine optimization is necessary – to bring in traffic and to convert them into profitable prospects. You might already be aware of the latest trends and strategies of web development this year and must be planning to implement these on your own website in the hope to engage your target audience, but are you sure whether these would work out for your site?
Unless you have already experimented with some of the trends and strategies, your obvious reaction would turn out to be dubious.
To make sure your strategies and implementations do not turn out to be a major flop, seek help from Google’s Webmaster tools that will bring you statistics related to your website to help you understand how the site is performing online.
Why Webmaster Tools?
Yes, there is no money involved. All you have to do is create a Google account to add this webmaster tool to your site. After integrating the tool to your site, enter the URL of your website and then click to continue. Once you are done with that, you can conduct a verification test to continue setting up your site. Some of the methods are – adding an HTML tag to the homepage of the site, uploading a small file to the webserver, signing in using the domain’s name provider or checking Google’s Analytics code with Google Webmaster Tools.
It Monitors A Newly Launched Web Page
After a web development company sets a website live online,the internet marketing team connects it with the Webmaster Tool. The internet marketing team then accesses the GWT user management by logging in with their id to monitor the site’s performance. When Google’s search bots start crawling the site, web developers can monitor to keep a track of any error or flaw and then implement the necessary action possible.
It points out website flaws
You can access a detailed report of the errors that exist in your site’s web pages. You can follow these reports and get your web designer & developers to fix the areas so that they can provide users a smooth user interface.
It guides you to the right direction
You can follow the data and guide yourself to discover how you can change your web development strategies to rank better on the SERP.
It helps you to Search Engine Optimization
You can earn higher website ranks with Google’s Webmaster tool that boosts up your website crawl by uploading the sitemap, identifying and troubleshooting issues related to meta tags, meta description and content, removing bad links, checking the loading time of a web page, etc.
4 Important Web Development Strategies You Can Implement With Google’s Webmaster Tools
#1 – Fixing 404 Errors
A webpage showing 404 error can be a huge turn down to your visitor’s user experience. This can happen for several reasons such as, if you forget to redirect the webpage after a redesign, if your URLs have been mistyped, if you have removed a few pages from your site, etc.
If your website’s page shows a page not found 404 error, then Google Webmaster Tool will take a note of it. You can look into the list of error reports from the ‘Health Menu’ by clicking on the ‘Crawl Errors’. You will get to see reports and graphs of some of the top errors in your site. Click on the ‘Not found’ section to find out which pages of your website generate a page not found 404 error.
404 errors can happen to anyone, especially if your website has multiple number of web pages. You can improve your traffic result by designing an entertaining custom 404 error page, which is different from the generic one and link it up with the internal pages on your website. Every time your error page gets loaded, the links change automatically. This can help to index your web pages multiple number of times and would bring you improved search traffic.
#2 – Optimize With Relevant Keywords
Google Webmaster Tool provides you with an insight on the keywords that are generating more traffic and click-through-rates. You can view the list of keywords along with other information like your average position, CTRs, number of clicks and impressions made from the ‘Search Queries’ table. Normally, a keyword generating a click-through-rate of more than 40% means your site is performing exceptionally well. You need to pay attention if your keywords are generating a CTR lesser than 30%. You can utilize the keywords that are generating better CTR in the meta description and title of relevant pages on your website, or create content and integrate it with these keywords. You can also use this to optimize other web page factors like generating rich snippets, reviews, ratings, etc. Some of the most search keywords are – ‘How to…’, ‘Free…’, ‘Why…’, ‘Best…’, etc.
#3 – Configure Your Site To Manage Your Target Demographics
If you are offering a service to customers who are located worldwide in different places, then you can easily set up your site accordingly by clicking on the ‘site configuration’ in the ‘settings’. This will help your site to attract relevant customers based on locations where you want to find your target.
A more closely associated strategy that though has nothing to do with location but has something to do with your customer interest. You can apply this by following your Google Webmaster statistics. For example, if you are selling smartphones, then you need to understand which specific keywords could bring customers to your site. Using the keyword ‘mobile phone’ does not mean it will interest all. Suppose if someone is planning to buy a Nokia Lumia with a good camera resolution, then the relevant keyword here would be ‘Nokia Lumia with good camera resolution’. On the other hand, if you want to target people who are first time smartphone buyers, then the relevant keyword here would be ‘discounts on smartphones’ or ‘discounted smartphones’. Your site may generate good traffic flow but that does not mean your site’s ROI is also returning good results. Funneling your target audience with specific keywords can bring traffic that is willing to convert, and can improve your search result rank.
#4- Improving Your Site’s Page Load Speed
You know a site’s loading speed is an important factor to determine when it comes to earning better search page ranks. Google is particular with regard to the loading speed of a web page, especially for sites that are accessed from mobile devices. You can test your site’s page load time with ‘Fetch as Google’ tool. This can be found under the ‘Crawl’ menu. Enter your URL in the space bar provided and click on the ‘Fetch’ button. Google will bring you a list of data to show the time taken for your page to load. Anything above 500 milliseconds is an indicator that your visitor will leave your page without converting. You can use this data to redesign your web page and remove the unwanted elements that might be affecting your site’s loading time.
Besides, Google will be rewarding sites that are mobile search friendly with better ranks. If your site is not optimized for people using mobile devices, then it could be affecting your site’s page load speed, thus affecting your search result ranking also. Making your website mobile responsive can help you improve your site’s page loading speed.
Google Webmaster Tool can bring you valuable insights to understand how your website is performing. But, if a web development company can utilize these insights to understand how they can implement the data creatively in their web design, it can take them a step ahead in the competition among other business firms.