Four Ideas For Re-Designing Your Website And Improving Sales
We often talk of website designing trends and practices that should be avoided. In this blog post, we will discuss four ways in which websites can be effectively re-designed to improve the ROI (Return On Investment).
Email newsletters help businessmen to maintain a relationship with the customer long after his/her visit to the brick-and-mortar store. They serve the purpose of informing customers about latest products, discounts and offers.
Newsletters are affordable. Designing one does not require an excessive amount of knowledge about technological jargons. Moreover, there is no binding rule about publishing them on a regular basis. Publishing newsletters is a guaranteed way of improving the online presence of one’s business. In case a newsletter has already been designed, then its structure can be improved to incorporate research data that will improve its value.
Apart from all of these reasons, newspapers offer a way of liberating a website’s dependence on search engines. Customers have easy access to all the necessary information via newsletters, and business owners can be relieved of some of the pressing urgency to do SEO(search engine optimization) on a regular basis.
Elucidative Product Pages
Research has shown that product pages on marketing sites, B2B sites and e-commerce sites often have inadequate information. Product descriptions on these websites are not descriptive enough to help customers make informed decisions before purchasing the item.
Data gathered from market surveys testifies the fact even further, as it is seen that insufficient product details affects almost 8% of a website’s functionality and usability. 10% of the visitors feel unsure of proceeding towards a financial transaction if the information provided is vague. Therefore, having a product page designed in a manner that would satisfy visitors is a perfect way of encouraging sales on a platform of expressed interest marked by the flow of inbound Internet traffic.
However, website owners should be careful not to bombard the visitor with incomprehensible technical jargons. For instance, while advertising laptops, it is wiser to say that the screen size is 1680×1050 pixels, or simultaneously showcase screens with different resolutions to help visitors make informed choices.
The simplest way to improve the quality of a product page is to include good photographs in the layout. A basic representative photo of the product, followed by close-up details and angular shots should help visitors to comprehend the actual look and feel of the merchandise. Moreover, it is best not to link minute pictures of the product to ones that are only slightly larger in size. It will be wiser to link smaller version of product images to photos which are closest to full-screen enlargements.
This might seem contradictory to the guidelines of quick response theory. However, there is much difference between displaying a bigger version of the product image based on popular demand, and using irrelevant graphics to bloat the navigational page. While in the first case, the delay is expected, and the inconvenience is salvaged with the display of a full-screen image, the slow download in the second case only hinders user experience.
Another major disadvantage of the cult of e-commerce is that users are deprived of touching and feeling the product before purchasing it. The only solution to this problem is the use of good quality product images and close-ups that will satisfy the visitors’ demands for tactile experience of the merchandise.
Product Comparisons And Differentiations
In the case of websites selling multiple products, the owners should pay particular attention to the product descriptions. Coherent and comprehensive descriptions will help customers to compare and differentiate between products, and thereby decide on one particular item over others.
The process of differentiating between products is much easier for those companies that have simplified product lines. For instance, Dell offers four different laptop models, Inspiron, Latitude, XPS and Precision, most of which have various trim lines. A clear and comprehensive product description to every item will help customers differentiate between the various versions and chose one that will best suit their requirement.
Comparison tools are useful for overcoming confusion and improve sales. However, these tools work well when the descriptions of all the products are well-crafted and succinct.
By following these simple steps, website owners can increase the value of their sites. By improving the quality of information that is made available to the user, owners can enhance the value of the site, and thereby improve its ROI.