Five Of the Biggest Web Design Errors and How You can Avoid Them?
We do not need to harp on the necessity of carving a commendable web presence in the World Wide Web, do we? Even a rookie business owner understands that he ought to have something special in his kitty to stand out in the competitive pack! The irony however is that new businesses often, in zeal to do too much goof up the sole objective of the website. In this post, we have narrowed down some of those errors that can severely afflict a website.
Image Source : webdesignworkplace.com
Busy Pages Suck
First things first – we admit! But, trying to cram too much on a single page will irk the visitor! This holds true in the given scenario, when the number of mobile web users have jumped to 8 million in US.
What to Do?
You can never ignore White space. White space is the thing that gives the valuable breathing space to the site as well as room for breath to the users to digest the content. Space out the columns, text, graphics and especially the links. Avoid cramming everything into a single page.
Hiding the Links is Fooling Yourself
It goes without saying that links are the most essential feature of a website, so if you are not highlighting them distinctly, you are inviting miseries. Be consistent about the links you need to highlight, and apply the format across the entire website.
Do not make a normal text look like a hyperlinked one. This disgusts the visitor, who would probably click on the text hoping for some relevant info. Distinguish links from the un-linked ones with help of special colors or my making them bold.
Keep Unnecessary Navigation at Bay
Navigation is the essence of designing good website. Navigation is something that will decide how easy it is to get around your website. Instead of being overwhelmed with your own work, step into the visitors’ shoes and evaluate the navigation menus of each page.
What’s Out of Vogue?
In one word, it’s the arty navigation – where the Web Pages slide over each other like the turning of the page of a book. Yea, it’s pretty and was in vogue for some time, but with responsive web design hitting the deck hard, its use has vanished in no time. While designing the navigation, ensure that the visitor finds it to consume the content in every page of your site, sans hassle. This applies to every single aspect – from drop-down navigation links to images.
Call to Action is Precious
Alluring graphics – Checked, Navigation- Checked, Call to Action – Error!
The end motto of your website is to prompt the visitors to take a desired course of action (click on something, share, sign up or buy something) and when you don’t have a proper course of action, it is of no use, you are ripping your conversion chances apart!
Ensure that you need to have included a clear call to action in the relevant place. However, do not make the mistake of including the Call to Action phrases within the navigation menus.
Feed in Content
Visitors do not adore a site that speaks less about the business and upholds graphical embellishments. Make sure you have sufficient content for each webpage – content that is crisp, short yet engaging. There is no reason why you should not have a news section or blog for your site. Make sure you put in info into your blogs or news sections and update it everyday. A social media feed in your site’s blog will bear the prospect of making your content viral.
A Final Note
Never be empirical about web designing process. Follow what others in your industry are doing. Research about the best and the worst aspects of your competitor’s websites and decide how you wish to project your business! For best results, you can ask a layman to browse your site and provide you a general feedback. They might not be able to point out the technical flaws, but will genuinely offer you generic repercussions about the look and feel of your site.