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Employ Parallax Scrolling to Engage Your Visitors

You do not need to lose your night’s sleep if you have not heard about Parallax scrolling technique. Parallax scrolling is the latest addition to the reigning trends of web design and it is becoming popular day by day. There has been so much speculation about the way web is changing, along with our rising expectations towards the websites as users. Web users demand for something that would enthrall and engage them and Parallax scrolling provides you the valuable opportunity to get your users engaged with your website.

Parallax scrolling is essentially interactive by nature which makes it easier for this technique to engage the visitors. Besides this, it also has numerous features that can be highly beneficial for your website. Let us take a look at the ways as to how it can enhance the web experience of your visitors:

Presents your product in 3D:

The first and foremost advantage that parallax scrolling awards you with is the presentation of your product in a vivid and hence, in an attractive manner. With the conventional web designing technique, you were able to project only the static image of your product. But this innovative technique has, in a way, revolutionized the manner your visitors interact with your site and also the way they explore your product because it allows you to make a 3D presentation of your product, making it more acceptable and alluring to your visitors.

Incorporates storytelling:

This amazing technique provides you the chance to incorporate the elements of storytelling in your site. Any kind of story is a very effective medium of keeping the visitors glued to your site. Parallax scrolling enables you to convey your own story to your visitors in an interactive manner. The visitors get the chance to take control and sail through the whole website at their own pace. The various layers of the story will communicate differently to your visitors scrolling behavior that helps to generate a sense of depth, allowing the provision for multiple storylines. It, with the help of beautiful animation techniques, takes your visitors on a time travel and tells them about the different milestones of your company’s career.

Draws the visitors in and keep them glued:

This is the particular feature of this technique that will ensure that your visitors stay on your website for a long period. Parallax scrolling makes this possible by employing many attractive animation features. Many graphic novels can be brought to life by presenting their story through this technique and visitors get to witness the progression of the story in a way that simply leaves them captivated. This type of presentation is made all the more engaging, as it includes auditory features like sound and music.


Well, this feature is pretty obvious, as parallax scrolling literally transfers the control of the site into the hands of your visitors. This helps them to play an active role in the way visitors communicate with your site. This feature creates the right impression within your visitors’ giving them the feeling that they can interact in your site at their own will, thus making you more acceptable.

Triggers action:

This is undoubtedly the most vital part of parallax scrolling. As this technique allows the users to get immediate feedback, it motivates the users to connect with your site in a better way and compel the, to take a tour of your site.

Important as a designing element:

Visual appeal of a website becomes a crucial issue, as in the recent years, our expectations towards the web as well as the way we engage ourselves with the website undergoes a process of complete revision. All the companies have websites, but in order to stand above the multitude of other sites, simple usability is not sufficient anymore.

You need to incorporate some elements in your site that will engage your visitors on an emotional level and parallax scrolling provide you with that element. It also enables you to create a special look and feel for your website. Besides, it allows you to include many fun elements and features that make your visitors experience on your site a pleasant and memorable one.

Parallax scrolling holds all the possibility to emerge as the next big thing in the world of web designing. It will enable you to showcase your product in an innovative manner, narrate your story in an interactive way and provides guidance to your visitors on their journey through your site and cleverly directs them to your call to action. It also puts the visitors in the driver’s seat to take control of the browsing context and allow them to decide their level of engagement with your site. So next time you decide to develop a website, you can seriously consider the option of incorporating this particular designing technique.

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm, since 1999 in California. He is a forward thinking leader with expertise in Digital Marketing, Web Design and Mobile Application Development and Amazon Sales Consulting. He is an author, speaker and a consultant with 28 years of experience. He loves to play Basketball and Golf.