Why Can You Get More Visitors By Using Responsive Web Design?
Smartphones and Tablets have changed the entire gamut of web surfing. Integration of almost every latest mobile invention into these high-end devices has made them the most sought-after gadgets in today’s world. At the end of 2013, 56% of all US citizens were Smartphone owners. In fact, if predictions are to be believed, the number of mobile Internet users will surpass the number of desktop Internet users by the end of 2015.
Therefore, I think the message for all business owners is pretty loud and clear: “You need to make your website mobile-ready. Or else, you’ll just end up frustrating your mobile visitors and increasing your website bounce rate.” When we are talking about a website being mobile-ready, it means that your desktop website should be able to get viewed to perfection using any mobile device. This is the reason why companies have been fixated on implementing responsive techniques into their already existing desktop websites. With responsive design techniques, a website layout becomes fluid enough to change and respond to fit the screen size of any mobile device.
I know it’s one of the hottest trends in the world of web design, but should you go responsive just because everyone else is doing it? You will definitely look at your profit figures and your conversion rates; so, won’t it be necessary for you to go for something after knowing about the benefits? If you are a smart businessperson, I’m sure you would want to get into every nook and detail about how a responsive design can bring you more visitors.
#1. Catering to All Mobile Platforms
With a wide array of mobile devices already in the market, it is a tough job to deduce the exact mobile devices that are getting used to access your website. As a result, implementing the adaptive web design technique is not a very smart move. In such a case, you need to make sure that your desktop website adapts and conforms automatically to all screen sizes. Your potential mobile visitors will get drawn to you if your desktop website doesn’t shrink the text or distort the images when viewed from a mobile.
#2. Improvement in Visitor Experience
Using responsive design means that you are just adjusting your already existing desktop website to fit in to every screen size. You do not have to work on issues like website renditions, duplicate content, and page redirections. Responsive design makes sure that a desktop website works perfectly well on all devices, and thus, it definitely attracts more visitors and increases the conversion rate.
#3. Great Optimized Marketing
What is the thing that defines the success of a business in modern scenario? It’s all about reaching as much people as possible in a target market. With a desktop website thoroughly optimized for mobile visitors using responsive techniques, your will have higher chances of attracting more visitors and converting more consumers.
#4. Better Visibility on Search Engines
Google and other major search engines focus highly on user experience. This is the reason why they prefer responsive websites more than non-responsive websites; and they automatically choose to rank them higher in the SERPs. And this higher ranking is not only on a global scale, but also as a part of local searches. This can only mean that you’ll have an enhanced community exposure that will reach more global, national and local visitors.
#5. Staying Relevant is Important
Not adapting to the much-needed changes and sticking with your same old web design will lead you nowhere. If you implement responsive techniques, then it will generate a positive vibe and make your visitors believe that you care for them. This trust will work in your favor and you’ll stay relevant in the market.
If you haven’t gone responsive, 2014 is the perfect time you do it. If you fail, there will be a lot of things you be missing out on.