Basic Web Designing Tips For the Non-Coders
A business website is no more optional, it has become an inevitable need. 80% of US population is hooked in by the World Wide Web and favors hitting the Google Search button rather than flipping through the yellow pages. From a cobbler to a fortune 500 corporate firm, everybody has a website that upholds the virtual entity of their businesses. As a matter of fact, the true essence of a website moves beyond those eye-wobbling graphics and animations.
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Many website designers profess that a website should be able to provide the required information to the user within three-clicks. So, the success mantra is to create a fully-functional website featuring user-friendly interface and navigation As per the research, more than 85% of the US population that access the Internet uses the web to research about particular services and products.So, if your website is not user-friendly, then you would lose your chances of converting your leads into potential clients. In this post, we will list down some of the bare-bone principals of making a website user friendly.
Do Not Sleuth
The entire architecture as well as the navigation of your site should be simple, user-friendly and make sense. When a user gets into your site for the first time, loads of questions run through his minds and most essentially, they try to assess whether your business can do justice to their end-need. The first time visitors are curious about your business reputation and pricing and thus, you website’s structure should not project a question of “how on earth do I get to know about the stuffs in the website?” You should be able to create a website that maintains a superb balance between functionality and ease of use.
You should allow the visitors to take control of the website and make it easy to consume information sans hassle. Keeping the navigation simple, including a search box that is clearly visible, using legible fonts are some of the ways you can win credibility among your first-time users.
Do Not Try the Patience Of Your Visitors
Visitors dislike being kept waiting and make sure your website doesn’t do that. Keep a check on the page loading time and do not have them fill them a long web form. These little things spoil your chances of lead conversion, so try and ask minimum information from your visitors.
Draw Immediate Attention
This follows up from the aforementioned points. When you have a visitor coming in, you need to grab their attention, almost instantly! Lead them towards value-driven information and create the set of content that engages your visitor. Video content would be the most effective tool in this regard as it captures immediate attention.
Prioritize on the Basic Aim
Your website mainly focuses on the product so there is no need to make it complicated with the complex graphics or rich animations. The appearance of your site does matter a lot, but then loud designs will scare your visitors away. The prime aim of your website is to showcase and not distract. Always remember, in web designing, “less is more.”
A Final Note –
The sole purpose of your website design is to communicate clearly. The design of the site should allure the end-user and provide them the required information in matter of minutes. When you adhere to the basic points, half of the battle is won. Then comes the different technical issues which need to be addressed such as colors, fonts, typography, readabilities, responsive design etc. So, to conclude, we can state that you need not be an expert coder to design an awesome website; it is just sticking to the basics that can get the ball rolling.