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Basic Web Designing Tips For the Non-Coders

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A business website is no more optional, it has become an inevitable need. 80% of US population is hooked in by the World Wide Web and favors hitting the Google Search button rather than flipping through the yellow pages. From a cobbler to a fortune 500 corporate firm, everybody has a website that upholds the virtual entity of their businesses. As a matter of fact, the true essence of a website moves beyond those eye-wobbling graphics and animations.

 

 

Image Source: http://www.freegreatpicture.com

 

Many website designers profess that a website should be able to provide the required information to the user within three-clicks. So, the success mantra is to create a fully-functional website featuring user-friendly interface and navigation As per the research, more than 85% of the US population that access the Internet uses the web to research about particular services and products.So, if your website is not user-friendly, then you would lose your chances of converting your leads into potential clients. In this post, we will list down some of the bare-bone principals of making a website user friendly.

 

Do Not Sleuth

 

The entire architecture as well as the navigation of your site should be simple, user-friendly and make sense. When a user gets into your site for the first time, loads of questions run through his minds and most essentially, they try to assess whether your business can do justice to their end-need. The first time visitors are curious about your business reputation and pricing and thus, you website’s structure should not project a question of “how on earth do I get to know about the stuffs in the website?” You should be able to create a website that maintains a superb balance between functionality and ease of use.

 

You should allow the visitors to take control of the website and make it easy to consume information sans hassle. Keeping the navigation simple, including a search box that is clearly visible, using legible fonts are some of the ways you can win credibility among your first-time users.

 

Do Not Try the Patience Of Your Visitors

 

Visitors dislike being kept waiting and make sure your website doesn’t do that. Keep a check on the page loading time and do not have them fill them a long web form. These little things spoil your chances of lead conversion, so try and ask minimum information from your visitors.

 

Draw Immediate Attention

 

This follows up from the aforementioned points. When you have a visitor coming in, you need to grab their attention, almost instantly! Lead them towards value-driven information and create the set of content that engages your visitor. Video content would be the most effective tool in this regard as it captures immediate attention.

 

Prioritize on the Basic Aim

 

Your website mainly focuses on the product so there is no need to make it complicated with the complex graphics or rich animations. The appearance of your site does matter a lot, but then loud designs will scare your visitors away. The prime aim of your website is to showcase and not distract. Always remember, in web designing, “less is more.”

 

A Final Note –

 

The sole purpose of your website design is to communicate clearly. The design of the site should allure the end-user and provide them the required information in matter of minutes. When you adhere to the basic points, half of the battle is won. Then comes the different technical issues which need to be addressed such as colors, fonts, typography, readabilities, responsive design etc. So, to conclude, we can state that you need not be an expert coder to design an awesome website; it is just sticking to the basics that can get the ball rolling.

 

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Sudeep Banerjee

Written by

Sudeep Banerjee is the Founder & President of B3NET Inc., the leading Orange County Web Development firm in California. He is an expert in Web & Mobile Development and Internet Marketing with 26 years of experience. Sudeep also loves to golf and play basketball.

  • Chloe Paltrow

    This looks like a basic tutorial for the small businesses who stays pretty keen in outsourcing their web designing projects to the web design firms. But then, I believe, every website owner should also know their basic requirements and there is no harm in narrowing down those points in your notepad and pushing your ideas through the lock-gates. So, this post basically explains the points that you would ask your designers to follow. Kudos!
    Continue producing such great posts!

  • Sudeep Banerjee

    A big thanks to Lindsay Rae and Chloe Paltrow.

    Basically both of you have struck the right chord. Before outsourcing a project, as Chloe says, we should always kind of note down our exact requirements. There are certain things that we always like to have in our sites and there are stuffs which we tend to keep at bay! So, explaining the requisites to the designers is one of the best things we can do to derive commendable returns!! :-)

  • Robert Wilson

    Thank you for writing such an informative blog post. I found the second point to be pretty relevant. As web designers, we leave no stone un-turned to capture the attention of prospective clients. However, in this process, we can end up doing more harm than good. It is best to keep your web pages plain and simple, without using too much of animation or video. For instance, using extensive flash often slows down the speed of downloading, and search engines are unable to parse images. So flash sites often do not rank on search engines, and those that do rank maintain two versions- one flash and the other HTML. Therefore maintaining a simple webpage will save you a lot of time and effort and will not have your visitors waiting.

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