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5 Reasons Why Web Designers And Developers Need To Know SEO

seo essential for web designers

In simple internet marketing terms, search engine optimization is the process and strategy, by which a website is made easily accessible to the target audience. This is done by obtaining high ranking score on the SERP or the search engine results page. To reach the maximum number of target audience – is what every website owner aims to do after hosting a site live. What most miss out here is that, had they implemented the SEO strategies along with their site’s web design, things would have turned out to be better and less expensive in the first place.

Besides, a good SEO strategy may only give your site the maximum number of clicks. That is one part of your internet marketing strategy , i.e. , to catch your target audience. However, the second part of the internet marketing strategy begins after your clients land on your website page. What happens ‘NOW’, is the big question. Did they find what they were looking for? Are they convinced? Did they finally proceed to make a purchase?

Well, this is where the elements of your web design strategy get to work. To entice them and to motivate them to become your customer.

Let’s give you some actual SEO facts to help you understand, why one needs web design optimization for better conversion rate:

A. 80 – 85 % visitors leave web page on account of poor design.

B. 81 – 84 % visitors leave a site because of lengthy page load time.

C. 40 – 45 % (approx.) people return to your site because your content was difficult to comprehend during the first read.

Almost 35% decline in online sales happen because customers found it difficult to find a particular content.

Why Web Designers Must Follow Search Engine Optimization In Their Strategy –

1 – Usability plays an important role in your web design

Websites need to be user friendly. Many an appealing looking website has lost prospective clients, because they found the site to be ‘puzzling’ and ‘difficult’ to navigate. It should not overwhelm them at the most. The key to that is to keep it to the minimal required. According to Sheena Iyengar, researcher at Columbia Business School, it becomes easy for consumers to make better decisions when they have fewer options to choose from.

The audience would feel disconnected if there are too many categories and subcategories. So, the best SEO web design option is to limit them to only a few.

2 – Every Site That Glitters, Is Not Making Conversions

Whilst your site must look appealing and should be able to convey the message of your business in a positive way, there are times when web designers incorporate too many design elements on a page that ultimately takes more time to load. Now, this could be a huge turn off . Web enhancing features like Flash animation and JavaScript can be difficult for web crawlers to read. This in turn, could have a harmful effect on your page rank.

Your clients should be able to navigate through your page easily without coming across any kind of confusion and that includes the page load too. So, be careful when you plan out the layout of your website. Besides, it is another issue why everyone wants a responsive design layout. It is flexible for all devices, improves a site’s loading speed, easy to manage, easily accessible for people and is preferred by Google.

3 – Implementation of SEO in Web Design Can Impact Your Web Rankings

The web crawlers or spiders of a search engine, inspect a site’s navigation technique as well as the sitemap. Having a clean sitemap makes it easy for web crawlers to index the pages. This helps to make page ranking higher.

4 – Useful data and user experience can drive a successful web design

When you have access to useful data like what keyword or which color and font are drawing the maximum number of clicks, you know what to incorporate in your web design. Another reason why data and user experience should influence your web design is because of cognitive dissonance. When people do not find what they belief, it produces a feeling of discomfort, which leads them to disconnect from your site. Cognitive dissonance plays an important role when you try to bridge customers from keyword to the landing pages of your website.

5 – Determining The Relevant Surfing Pattern

Not every link on a web page carry the same ranking score. A PageRank is given only to those links that receive the maximum number of clicks. This implies that when you are designing your site’s navigation, you need to place relevant links in places where there is probability of receiving a click.

Some of the relevant surfing pattern includes linking to specific contents like ‘About us’ or ‘privacy policy’, the location where the link is placed (links placed above the fold usually carry more weight compared to below the fold), leveraging links on image, embedding links on the main content,etc. Sometimes web design can affect your SEO strategy. So when incorporating links, you must know where to place them.

Easy accessibility is a key strategy in making a friendly web design. It enables users to find what they are looking for without much hassle, and help websites to achieve better conversion rate and improved PageRank. Hence, optimizing your web design with SEO strategy in mind can place your website in a win-win situation both inside and outside.

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Sarah Clark

Written by

Sarah Clark, working in B3NET Inc. as Technical Editor. B3NET is leading orange county web design company in California.

  • isularifin

    thanks for the article

  • For making the page ranking higher.

  • Abhi

    Does Page Rank still exist as a concept? I used to have an extension in my chrome for Page Rank earlier but I guess now it doesn’t exist & hence doesn’t work anymore